White Papers
If you want to solve your email deliverability problems, you need to get the "snakes" out of your database and prevent them from coming back in. As any good exterminator or doctor will tell you, An ounce of prevention is worth a pound of cure! If you communicate with prospects and/or customers via email, keeping your email list clean and up-to-date is the only true way to solve deliverability problems. (650 words)
FreshAddress, Inc., a leading email database services provider, studied the ability of fifty top retail websites to catch email address typos at the point of registration. The errors tested represented typographical, formatting, "dead" domain errors, and bogus email addresses... (1,400 words)
With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining" for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet-related challenges facing companies this year. (1,000 words)