White Papers
If you are responsible for maintaining your well deserved and valued relationships with your donors and advocates, you should step into the waters of building your email files with serious caution. With the available social networking opportunities exploding daily, it’s difficult to know
how best to develop online relationships with your constituents without alienating them in the process. (1,900 words)
Not sure what to look for when evaluating ECOA vendors? This document presents some key criteria to consider when selecting a company to handle your customer list. (381 words)
With substantial amounts of money being spent on email marketing, internet retailers risk losing millions of dollars by populating their email databases with bad data. FreshAddress, Inc.conducted a study of fifty top e-tailers’ ability to catch email registration errors. The objective of the study was to determine which of these highly-trafficked, well-known brands with substantial revenues tied directly to email marketing campaigns were employing effective practices when collecting customer email addresses on their websites... (2,132 words)