FreshAddress - Reverse Appending

Reverse Appending

You've built a great database of your customers' and prospects' email addresses. Now you want to start marketing to them via direct mail, but you don't have their postal addresses…

FreshAddress’s reverse appending service adds postal addresses to your existing email address database.

Who can benefit from this service?

Any company or organization with a database containing mainly email addresses, and in need of corresponding postal addresses or zip codes.

Benefits to you:

Convert your single-channel customers to valuable multi-channel customers
Gain the ability to merge the records and transaction histories of your email and postal files
More effectively target advertising and/or offers to customers and prospects via zip codes
Efficiently reach customers and prospects via mail

What is Reverse Appending?

FreshAddress’s robust reverse appending service attaches postal addresses to your email records, enabling you to reach customers and prospects via post.

How does it work?

When you use FreshAddress’s reverse appending service, here’s how it works:

You send your email file to FreshAddress
We match your file against our proprietary database (385+MM opted-in records) and those of our data partners
We run a quality control check on your appended records to ensure they are standardized and scrubbed.*
We return your file to you, with 20-30%+ of missing names and postal addresses added

* Note: Our standard reverse appending service does not include NCOA. Please contact us to learn more about this premium add-on.

Other FreshAddress services that may be of interest:

Email Appending
Email Change of Address (ECOA)
Email List Cleaning & Hygiene
Email Address Validation

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