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          In The News
           
           
          January 24, 2012

          Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects

          Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.
          January 01, 2012

          Direct-mail heavy nonprofits apply an integrated approach

          Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.
          October 20, 2011

          Establishing an effective email append strategy

          Email append—the action of matching up email addresses from an outside source with contacts already in a database to market to them—has taken a beating in the press recently. However, experts maintain that, done correctly, email append, or e-appending, can provide benefits for both marketers and their customers. Bill Kaplan, CEO of FreshAddress Inc., and Mitch Rubin, president of email and database marketing company Applied Information Group, identified one “secret” and exposed one “lie” that will help marketers gain traction with an email append strategy.
          August 15, 2011

          Silos are Made to be Broken

          More than ever, businesses are flooded with information. Purchase histories, demographics, credit data, direct mail info, behavioral characteristics and a variety of other customer information is being amassed in different silos throughout every business organization. The problem is that these data are being saved in various forms and places as well.
          May 17, 2011

          Unified Databases, E-mail Hygiene Pay Out For Eldorado Resorts

          At Eldorado Resorts, databases talk to each other before talking to guests. These conversations keep members of its loyalty program from being bombarded with too many solicitations—or, even worse, with inappropriate messages.

          This quantity control effort is relatively new. Up through the summer of 2010, Eldorado's various business departments, including its restaurants, casinos, showrooms, concert venues and hotels, maintained unlinked databases. Because of this, individual properties—like the Eldorado and Silver Legacy Casinos in Nevada, and an Eldorado in Shreveport—didn't have a complete view of the value of their customers.

          April 15, 2011

          Email List Hygiene: Remove four kinds of bad addresses to improve deliverability

          Your email database is the foundation of your email marketing. Haphazardly adding names can invite irrelevant subscribers and invalid email addresses — which weaken your foundation.

          Inspired by our upcoming Optimization Summit, I went back to my notes from our recent Email Summit to reinforce what I learned about email deliverability. I found some great information on bad email addresses and list hygiene from an expert panel.

          April 07, 2011

          Groupon: What's Really Under the Hood?

          Just a little over two years ago, Groupon sent out its first deal, a half-price offer for pizzas in the restaurant on the first floor of its building in Chicago. Today, having recently rejected Google’s offering of $5.3 billion to acquire the company, it is currently exploring an IPO some analysts are valuing at $10+ billion. With 50 million subscribers world-wide, Groupon is currently on a buying binge, trying to gobble up as many collective-buying clones as possible across the world in an effort to build scale and eliminate its competition.
          April 04, 2011

          How to Prevent an Email Security Breach

          The press release issued Friday by Epsilon was certainly not an April Fool's joke.

          The marketing database company experienced a security breach of its email system, which Epsilon says was limited to just names and email addresses.

          It's hardly the public relations Epsilon – or any company – really wants, but the story is all over the news. As more merchants and banks tell their customers that their personal information may have been compromised, the more it snowballed in the media.
          March 23, 2011

          Ace Hardware Adds to its Email Database

          Ace Hardware had a problem. It had 20 million members in its Ace Rewards loyalty program, but far fewer e-mail addresses than that because the program predated e-mail. That meant the retail chain hadn’t collected e-mail addresses for many of its members when they signed up for the program.

          But, with the help of e-mail database vendor FreshAddress, the multichannel hardware retailer has found e-mail addresses for 25% of the members with missing e-mail addresses. Ace also found current addresses for more than half of its members that had changed e-mail addresses since they signed up.

          March 01, 2011

          Non-Latin Characters Available for Email Marketers
          Email Essentials
          On April 18, 1775, Paul Revere made his midnight ride to warn of the British invasion forces. But while this date is known in greater Boston as "Patriots Day" and the rest of the country as the date of the Boston Marathon, there is another foreign invasion that may later resonate for email marketers: May 5, 2010.

          On that date, for the first time in the history of the Internet, non-Latin characters were allowed within a domain name. This means that the more than 50% of Internet users who don't use Latin letters can participate online in their native language and native scripts.

          February 15, 2011

          4 Things I Learned at the Email Evolution Conference
          eM+C

          I just got back from the 2011 Email Evolution ConferenceOpens in a new window in sunny South Beach. The fourth annual event, sponsored by the Direct Marketing Association's Email Experience CouncilOpens in a new window (EEC), didn't disappoint. I met many of my "virtual" contacts in person, did some networking, gathered some interesting content for our e-newsletters and acquired leads for future articles. There was a positive vibe about email in general at the event, with more than 500 attendees and exhibitors milling around the Eden Roc Resort. Here are four takeways from the conference:

          February 10, 2011

          Track Down 'Drive By' Website Visitors
          Direct Marketing News
          Capturing valuable data about potential customers who have shown enough interest to visit your website is crucial to succeed in today's industry.

           Many marketing and e-commerce companies rely on traditional methods, such as providing information to ignite future sales and recommending other like-minded buyers, to entice “drive-by” visitors to return and purchase products. However, these methods don't always lead to ideal results.
          February 02, 2011

          2 Approaches to Facebook's 'Social Inbox'
          Target Marketing Tipline

          While marketers adjust to the merging of social networks and email platforms, they should keep an eye on the new messaging option from one of the biggest social media companies around—Facebook Messages debuted on Nov. 15.

          The launch received much fanfare, but marketing vendors report that their clients aren't yet being impacted by the new platform. With that in mind, vendors interviewed for this story think marketers should be paying attention to the developments.
          January 19, 2011

          ASPCA Cuts Email Churn By Updating Email Addresses
          Chief Marketer

          Never mind the dog: One animal-focused organization has generated a donation by cleaning up after its donors.

          “People can change email addresses as easily as they change their socks,” says Debbie Swider, emarketing director at ASPCA, adding that the organization’s procedure for updating contact information isn’t as efficient as it could be.
          January 01, 2011
          From Hotmale.com to Honeypots
          7 successful strategies to build your opt-in email database
          Target Marketing

          Whether your business is B-to-B,
          B-to-C or both, building an opt-in email database of your customers and prospects is of paramount importance. In the early days of the Internet, gaining
          opt-in email addresses was easy -- people were excited to receive email...
          December 28, 2010
          An up-to-date email list can trump even Search Engine Marketing
          Direct Marketing News

          What could be better for an online marketer than being able to tell his or her boss that their company's keywords have propelled it to the No. 1 spot on Google?
          September 28, 2010
          The List Churn Epidemic: How to Diagnose, Treat and Immunize your Database
          Direct Marketing News E-mail Insider

          "Thirty percent of your house list changes their email addresses annually or becomes inactive." This familiar statistic refers to an infectious disease commonly known as "list churn." Every email database suffers from it.
          September 27, 2010
          Ten Tips for Getting the Most out of Your CRM System
          eCRM Guide.com
          Last month, eCRM Guide asked leading customer relationship management (CRM) software vendors NetSuite, Salesforce,com and SugarCRM for 10 of their top CRM tips. This month, we asked CRM users, business owners and executives what advice they had for colleagues looking to improve CRM adoption and get a positive return on their CRM investment...
          August 05, 2010
          Retailers fail to detect faulty e-mail registrations on websites
          Internet Retailer
          Online retailers do a poor job of weeding out invalid e-mails consumers register at web sites, dealing a blow to e-mail marketing plans and decreasing revenue, according to a recent study from FreshAddress, whose services help marketers keep their e-mail lists current and accurate.
          July 14, 2010
          It's All About Who You Know
          DM News E-mail Marketing Weekly
          As we know, email marketing is one of the most valued tools in direct marketing. But, with a high turnover rate in changes of email addresses, customers can fall into a black void, presenting a great challenge for companies who don't want to lose them.
          July 13, 2010
          Traditional Print Catalog Seller Goes Digital
          B2B Magazine
          Successories.com is a manufacturer and marketer of specialty products in the motivation and inspiration field. Perhaps its best-known products are those evocative posters, combined with inspirational sayings, that are ubiquitous in many offices.
          June 16, 2010
          E-mail Address Verification Helps SBLI Save More Leads
          Target Marketing Tipline
          Savings Bank Life Insurance of Massachusetts is a marketer's marketer: The century-old firm's direct sales force gets all of its leads from the marketing team.

          October 01, 2009
          "Building a File from Retail Names"
          MultiChannel Merchant
          Imagine a customer walking into your store to buy a gift for a friend. You invest time serving the customer, build a one-to-one relationship, and make the sale. If this transaction took place online, the customer would have to give you her name and billing address, an e-mail address and a phone number, which opens up the lines for future communications.
          September 15, 2009
          "Building & Updating Your Email Database"
          Journal of the DMA Non-Profit Federation
          If you are responsible for maintaining your well deserved and valued relationships with your donors and advocates, you should step into the waters of building your email files with serious caution. With the available social networking opportunities exploding daily, it’s difficult to know how best to develop online relationships with your constituents without alienating them in the process.
          July 31, 2009
          "Here today, here tomorrow"
          Internet Retailer
          E-commerce has taken on added importance for retailers during the recession. And nearly 5,000 gathered in Boston for IRCE 2009 to learn how to better leverage the web in the coming recovery.
          June 19, 2009
          "How E-Retailers Can Avoid The E-Mail Spam Folder"
          Internet Retailer
          E-retailers spend a great deal of time and effort on developing captivating, creative e-mails. So it’s naturally frustrating when a merchant finds that many of its messages are being sent directly to the junk box. Austin Bliss, president of FreshAddress, offered tips on how e-retailers can avoid getting caught in the dreaded spam filter during his presentation at the Internet Retailer 2009 Conference & Exhibition...
          June 09, 2009
          "How One Mailer Switched to E-Mail and Thrived"
          All About ROI
          by Jodi Baier, Marketing Manager, FreshAddress
          Could you survive the switch from direct mail to e-mail? FreshAddress client The Museum of Fine Arts, Boston (MFA) did just that — and lived to tell about it at a session during the Annual Conference for Catalog & Multichannel Merchants (ACCM) in New Orleans last month...
          June 04, 2009
          "Cutco Cutlery sharpens its e-mail list to engage profitable customers
          Internet Retailer
          With millions of customers but e-mail addresses for less then 3% of them, Cutco Cutlery worked with FreshAddress to build its customer e-mail list and identify customers most likely to respond to marketing campaigns...
          June 02, 2009
          "Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base"
          MarketingProfs
          by Ruth Stevens
          Most B2B companies have email addresses for only a fraction of their customers. What are the options for business marketers to increase their customer coverage via email? The cheapest and fastest route to jump-start your email-address collection is via data append. Best practice: select a reputable vendor, such as FreshAddress...
          May 27, 2009
          "Top 10 E-mail Appending Mistakes to Avoid"
          e-Centric
          by Jodi Baier, Marketing Manager, FreshAddress
          E-mail appending—where a vendor attempts to match e-mail addresses in its database to postal addresses in a client company’s house file—is a quick and effective way to build an e-mail database. It can be a brilliant marketing tactic or a customer relations debacle. This article is a frank look at ten common mistakes made by marketers trying to grow their lists...
          May 19, 2009
          "Off the Beaten Path: 5 Uncommon Ways to Build an E-mail List
          Chief Marketer
          by Jodi Baier, Marketing Manager, FreshAddress
          Every day, e-mail marketers are trying valiantly to build their house lists with valid addresses. We solicit Web registrations, fight battles with other departments, and basically do everything we can to build our list. Or do we? ...
          May 15, 2009
          "Data And What Donors Don’t Know"
          NonProfit Times
          Data and its implications was the topic of an NPT Executive Session roundtable, held at the National Press Club in Washington, D.C. Rita Allen, Manager, Nonprofit Group, FreshAddress, and other industry leaders offer key insights about data -- what's being collected, what’s being used, and future trends...
          May 01, 2009
          "eBeat"
          eM+C
          Austin Bliss, President of FreshAddress, gets back to email marketing basics...
          March 13, 2009
          "E-mail Still Vital, Despite a Social Media World
          Mass High Tech
          by Galen Moore
          While online social media networks has surpassed e-mail use, e-mail remains a primary point of customer contact for many companies. Austin Bliss, President of FreshAddress, weighs in on e-mail database best practices...
          March 02, 2009
          "Effective Marketing in 2009"
          The Big Fat Marketing Blog
          Chief Marketer
          Multichannel Merchant Sr. Writer Tim Parry chats with Austin Bliss, President and Co-Founder of FreshAddress about effective marketing in 2009...
          February 01, 2009
          "Operation Retention: How to Keep Your E-Mail Housefiles Healthy"
          Target Marketing
          by Austin Bliss
          As a marketer, you work hard every day to grow your email list. Unfortunately, not all the data you gather is sound. And what happens over time? Even healthy lists begin to deteriorate. It’s up to YOU to keep your email housefiles healthy.
          January 01, 2009
          "Email: What’s Inside?"
          DestinationCRM
          by Jessica Tsai
          There are several layers to effective email messaging. Delivery is the first one; getting customers to open and act on emails is another...
          January 01, 2009
          "Efficient B-to-B E-mail Marketing"
          DIRECT
          by Ruth P. Stevens
          How can business marketers reach more of their customers by e-mail? The cheapest and fastest way to boost an e-mail address collection is data appending. For pennies per record, you can expect to append valid e-mail addresses to about 10% to 30% of your file. Some best practices: Select a reputable vendor, such as FreshAddress...
          January 01, 2009
          "Welcome to the Murky World of E-mail List Sales"
          DIRECT
          by Ken Magill
          You're getting pitched on an e-mail appending deal and the price is spectacularly low, the promised match rate ridiculously high. Too good to be true? Yes, says Austin Bliss, president of appending firm FreshAddress...
          December 30, 2008
          "Of Drivable Airplanes, Hair-Raising, OLPC, Card-Counting, Black Silicon, & More: New England’s Top Innovation Stories of 2008"
          xconomy
          What did the New England innovation community devote itself to, struggle with, and just plain obsess over in 2008? ...the real story behind the movie 21 was among the top picks...
          December 16, 2008
          "Capturing Invalid E-mail Addresses? Maybe It’s Your Site"
          Multichannel Merchant
          by Tim Parry
          The e-mail address you have for your customer may be incorrect--even if the customer is entering it into your database himself. There are a few ways to ensure at the point of entry that the address is correct, but what works best? Austin Bliss, president of e-mail marketer FreshAddress, outlined his preferences and dislikes last week at the NCDM show...
          December 02, 2008
          "Web Budgeting: What Makes Sense Right Now, Part 2 of 3"
          Catalog Success
          by Jim Coogan
          E-mail marketing has become a major sales and profit driver for merchants. FreshAddress provides a full suite of e-mail list hygiene, e-mail change of address and e-mail append solutions for companies to build and update their e-mail address databases...
          November 26, 2008
          "FreshAddress Acquires E-mail Change of Address Business"
          Newton TAB
          FreshAddress, a Newton-based provider of permission-based email change of address services, has signed an agreement to purchase Return Path's ECOA business...
          November 03, 2008
          "FreshAddress and Return Path's ECOA Join Forces"
          DestinationCRM.com
          While the FreshAddress/Return Path deal seems to signify a focus on vendor specialization, there's a push toward consolidation in the market...
          October 31, 2008
          "FreshAddress Acquires E-mail Change of Address Assets from Return Path"
          BtoB Magazine
          by Chris Hosford
          FreshAddress, a provider of permission-based e-mail change of address services, has signed an agreement to acquire those services from competitor Return Path...
          October 31, 2008
          "FreshAddress Buys E-mail Address-Change Service From Rival Return Path"
          Internet Retailer
          FreshAddress Inc. announced yesterday a deal to buy the e-mail updating service from rival Return Path. The deal combines the two leading e-mail change of address services, says Bill Kaplan, CEO of FreshAddress...
          October 31, 2008
          "FreshAddress acquires Return Path's e-mail change of address business"
          DMNews
          by Dianna Dilworth
          FreshAddress, an e-mail change of address services firm, has signed an agreement to purchase Return Path's ECOA business in an undisclosed deal, a move to create a centralized database of consumer e-mail address updates...
          October 30, 2008
          "FreshAddress Acquires Return Path's ECOA Unit"
          DIRECT
          E-mail appending firm FreshAddress announced today it has signed an agreement to purchase deliverability concern Return Path’s e-mail change of address business....
          October 30, 2008
          "FreshAddress Acquires Email Change of Address (ECOA) Business Unit from Return Path"
          SmartBrief
          Acquisition consolidates worldwide email change of address services under one roof...
          October 28, 2008
          "The Secret to E-mail Success: No 'Garbage In; Garbage Out'"
          DMNews Essential Marketing Guide
          by Jodi Baier, Marketing Manager, FreshAddress
          Jodi contributes insights related to the importance of continuously updating email lists and improving email validation (p.45)...
          October 21, 2008
          "'Tis the Season for Nonprofits: Prepare Your E-mail Database for Holiday Fundraising"
          DMNews
          by Rita Allen, Manager Nonprofit Group, FreshAddress
          Does your nonprofit have low response rates? High bounce rates? Spam complaints? Is your organization at risk of being blacklisted by major ISPs? If you answered “yes” to any of these questions, consider this the season to clean your data...
          September 18, 2008
          "Stat Source"
          Retail Email Blog
          Stat: The typical Internet retailer who emails its house list loses almost $7 million per year in net revenues due to invalid email entry on their websites, per a recent FreshAddress study...
          September 07, 2008
          "UNT Launches Six Degrees Campaign to Reconnect With Alumni, Friends
          North Texas e-News
          According to reports from Mass.-based FreshAddress, which holds patents for e-mail change-of-address technology, 30 percent of the U.S. population creates a new e-mail address each year...
          September 04, 2008
          "Avoid Stupid E-Mail Tricks"
          BtoB Magazine
          There are also some good commercial services that look for dead domains or addresses that don’t exist. FreshAddress is one such service...
          August 26, 2008
          "Shop.org Summit Hosts E-commerce Experts"
          National Jeweler Network
          E-commerce experts, including Austin Bliss of FreshAddress, will discuss and review the effectiveness of Website strategies during "Critic's Corner" sessions at Shop.org's Annual Summit...
          August 21, 2008
          "The Dummies Prove a Point"
          MarketingProfs
          How well does your subscription process handle improperly entered—or clearly malicious—email addresses? If the findings presented in a whitepaper by FreshAddress are any indication, the answer might be: not so well...
          August 05, 2008
          "Getting in the Inbox"
          WebProNews
          No one likes to be rejected, especially when it means your business is being rejected too. Austin Bliss of FreshAddress discusses problems with email deliverability and how to overcome it. Check out Austin’s advice in his WPN interview with Mike McDonald...
          August 01, 2008
          "Luck is for Losers"
          INC Magazine
          By Leigh Buchanan
          What Bill Kaplan is accomplishing at FreshAddress draws on skills he mastered while running the MIT Blackjack teams. In this feature article, Kaplan explains his approach to business, based on 15 years of winning at blackjack…
          July 17, 2008
          "Study: E-mail registration errors costly for marketers"
          BtoB Magazine
          FreshAddress Inc., an e-mail database services provider, last week released its 2008 study assessing top e-tailers’ ability to catch e-mail registration errors....
          July 11, 2008
          "Study highlights importance of email validation systems for businesses"
          Business Strata
          According to FreshAddress, failure to block invalid emails during the registration process may mean that businesses are wasting their marketing budget on sending email marketing to non-existent destinations...
          June 12, 2008
          "Live from DMDNY: Tips for Building Your E-mail List"
          Multichannel Merchant
          What’s the best way to build your e-mail list? “Ask!” says Austin Bliss, president of e-mail database service company FreshAddress...
          June 11, 2008
          "Real-Time Email Address Validation: Build or Buy?"
          CFO.com
          by Bill Kaplan, CEO, and Jodi Baier, Marketing Manager, FreshAddress
          Marketing and IT have spent countless hours on an email campaign and they're ready to let it fly. But are they? What's the surest, most cost-effective way to optimize landing pages with real-time email validation to verify and spell-check email entries? Build or buy?...
          June 10, 2008
          "FreshAddress Study Confirms Email Registration Errors Are Costing E-Tailers Millions"
          Internet Retailer
          When consumers enter invalid emails at the point of registration, e-tailers’ bottom line suffers; email address validation services are key to success...
          June 01, 2008
          "E-Appending Done Right"
          Multichannel Merchant
          Ken Magill delves into email appending, admitting it can be a great way to grow an e-mail list and spur postal customers into multichannel buying if done right. It simply takes some careful planning and a good vendor....
          June 01, 2008
          "Bloomingdale's to bag By Mail books"
          Multichannel Merchant
          Bill Kaplan, CEO of e-mail service provider FreshAddress, says the shift of its direct-to-consumer business to the Bloomingdale's Website is a sign of things to come in the industry...
          May 27, 2008
          "Why I’m Not Blogging From the Email Insider Summit"
          MediaPost's Email Insider
          Email Diva, Melinda Krueger, reports on some key key takeaways from The Insider Summit, including how Fresh Address can update email addresses even when the physical address is unknown...
          May 01, 2008
          "E-mail Appending Examined"
          Target Marketing
          Dave Fallon, Internet marketing strategist at L-com Connectivity Products, recently partnered with FreshAddress and achieved a 22% lift in response to his company’s e-mail programs. Fallon discusses who should consider e-mail appending, best practices for choosing a provider, and appending etiquette...
          April 27, 2008
          "MIT Takes Harvard to School"
          Boston Globe
          Bill Kaplan, CEO of FreshAddress, leads a seminar at Harvard University designed to get students thinking about taking risks in business and beyond...
          April 24, 2008
          Kaplan, Muse of Film `21,' Uses Blackjack Theory at Work"
          Bloomberg
          Bill Kaplan, CEO of FreshAddress Inc., and a co-founder of the blackjack team upon which the recent movie "21'' was based, talks with Bloomberg's Tom Keene about the film, parallels between his life and the movie, and the application of blackjack game theory in business...
          April 23, 2008
          "Live Interview With Bill Kaplan, CEO of FreshAddress"
          WCVB-TV Boston
          NewsCenter 5's Ed Harding chatted with Bill Kaplan, CEO of FreshAddress, about his role in the MIT Blackjack Team, which inspired the new hit movie, “21”...
          April 11, 2008
          "Bringing Down the House" with Bill Kaplan
          NECN
          A live interview with Bill Kaplan, FreshAddress CEO and founder / leader of the MIT Blackjack Team that inspired the New York Times best-seller "Bringing Down the House" and the new hit movie, "21"...
          April 06, 2008
          First Monday Briefing: 5 Questions
          ABC News.com
          An interview by Del Jones, USA TODAY, with Bill Kaplan, CEO of FreshAddress...
          April 06, 2008
          First Monday Briefing: 5 Questions
          USA Today
          An interview by Del Jones, USA TODAY, with Bill Kaplan, CEO of FreshAddress...
          April 06, 2008
          "House of Cards"
          Boston Globe
          By Drake Bennett
          An in-depth look at the 2002 nonfiction bestseller Bringing Down the House, the crowd-pleasing, albeit embellished, story of the MIT Blackjack Team co-founded by FreshAddress CEO Bill Kaplan...
          April 02, 2008
          "From MIT Blackjack to E-Mail Databases: We Catch Up with the Other Micky Rosa'
          xconomy
          by Wade Roush
          Judging from his past, Bill Kaplan no doubt thinks FreshAddress has better than house odds of eventually conquering the e-mail attrition problem...
          April 01, 2008
          "Newton Man Provides Inspiration for Kevin Spacey's Character in ‘21’
          The Metrowest Daily News
          by Chrissie Long
          Not too many people know about Bill Kaplan’s (CEO of FreshAddress) card-playing past. He’s kept it a secret from his co-workers, friends and neighbors...
          March 22, 2008
          Killer StartUps.com
          FreshAddress.com is a company that helps other companies keep their addresses updated. This site is well organized so you will find the information you need fast...
          March 01, 2008
          "eAnswers: Lists, Frequency, Organic Search"
          eM+C
          If you’re going to mail your entire list, you should look at a service to keep your records clean. FreshAddress is a good place to start...
          March 01, 2008
          "Spring Cleaning: Time to Tend to Your Email Database"
          Journal of the DMA Nonprofit Federation
          by Rita Allen, Nonprofit Group Manager at FreshAddress
          December 01, 2007
          "It's Not Your Daddy's Nonprofit Anymore"
          Journal of the DMA Nonprofit Federation
          by Bill Kaplan, CEO of FreshAddress
          November 16, 2007
          "Lazy PR People, or Improper E-mail Appends?"
          Multichannel Merchant
          by Tim Parry
          "E-mail appending is an effective way to get someone's e-mail address, but it must be used responsibly," [Austin] Bliss told me...
          November 01, 2007
          "The New Obstacles to Email Delivery"
          Internet Retailer
          by Don Davis
          Challenges to e-mail delivery now focus on the sender and not the message. Retailers have to adopt new strategies to ensure a sparkling reputation...
          October 24, 2007
          'Best of DMA07"
          Target Marketing
          Target Marketing Group’s “Best of DMA07” coverage includes a podcast featuring Austin Bliss, President of FreshAddress, entitled "E-mail Marketing and Child Protection Laws"...
          October 18, 2007
          "Wall of Questions"
          eec Blog
          Before DMA07, the eec solicited questions from its members and subscribers, promising to recruit email experts to answer those questions. Austin Bliss, President of FreshAddress, is among those experts...
          October 03, 2007
          "Deliverability Wisdom from ClickZ Specifics Conference"
          eec Blog
          Based on what Chad White saw at the ClickZ Specifics: Email Marketing conference, deliverability remains the hot topic. Here is some of the wisdom that he jotted down...
          October 01, 2007
          "Straight-on e-mail"
          Multichannel Merchant
          by Tim Parry
          Some email marketers are going back to boot camp, and relearning the direct marketing basics. FreshAddress President Austin Bliss shares some valuable insights...
          September 17, 2007
          "Why Your E-mails Are Blacklisted"
          Multichannel Merchant
          Why do your e-mails get blacklisted? According to a white paper by Bill Kaplan of e-mail service provider FreshAddress, blacklisting can typically be boiled down to three things: (1) bouncing e-mail addresses, (2) receivers clicking their "This is Spam" button, (3) spam traps triggered by Honeypot e-mail addresses...
          September 06, 2007
          "Email Deliverability - Contributing Factors"
          TheCenter@NCDM
          Austin Bliss comments on interactive marketing and database management strategies. TheCenter@NCDM is a cutting-edge resource for e-marketers and an ideal laboratory for thought leaders to cook up the next great best practice in database marketing. Join in and openly interact with the community through blogs, articles, and InstaPolls...
          September 06, 2007
          "Don’t Lose Customers Before You Get Them: The Power of Email Address Validation"
          TheCenter@NCDM
          Austin Bliss comments on interactive marketing and database management strategies. TheCenter@NCDM is a cutting-edge resource for e-marketers and an ideal laboratory for thought leaders to cook up the next great best practice in database marketing. Join in and openly interact with the community through blogs, articles, and InstaPolls...
          August 14, 2007
          "Bill Kaplan of FreshAddress Discusses Counting Emails (And Counting Cards)"
          Search, Marketing, & Musings: The Rimm-Kaufman Group Blog
          Bill Kaplan of FreshAddress talks about the future of email marketing, ECOA, misplacing $125,000 in cash, and hanging out with Kevin Spacey...
          August 08, 2007
          "West Marine’s Craig Ajeska on E-mail Hygiene"
          Target Marketing
          by Kate DeBevois
          Craig Ajeska, director of database marketing for West Marine, a Watsonville, Calif.-based multichannel marketer of boating supplies and FreshAddress client, shares his insights on e-mail hygiene and accessing the inbox...
          August 07, 2007
          "E-Mail Marketing: Managing Clients Who Behave Badly"
          Chief Marketer
          by Dave Lewis
          Many companies expect their ESP, to solve their deliverability problems for them. Identifying and correcting problems before you send through e-mail address hygiene services like FreshAddress can improve your delivery rate and reputation...
          July 01, 2007
          "How Fit Is Your E-mail Program?"
          Target Marketing
          COVER STORY:
          by Hallie Mummert
          The size of your e-mail file is not as important a measure of the health of your program as the engagement level of the file," states Austin Bliss, president of FreshAddress...

          June 21, 2007
          "Best practices get e-mail delivered: DM Days' panel"
          DMNews
          by Dianna Dilworth
          A clean list, good content and good sending practices are the way to get into your customers inbox...

          June 21, 2007
          "Live From DMDNY: Be Relevant; Don't Look Spammy, Panelists Say"
          DIRECT
          by Ken Magill
          Sending relevant massages and making sure e-mail messages don't look to an Internet service provider like they're spam are the keys to getting e-mail delivered...

          June 20, 2007
          "DMEF Recognizes Young Talent, Launches Donor Program"
          DIRECT
          by Richard H. Levey
          Austin Bliss, President of FreshAddress, awarded the distinction of "Rising Star" by the DMEF...

          June 13, 2007
          "Avoid the Postal Hike Blues: Green Your Operations and Avoid the Postal Hike Blues With E-Mail Appending"
          Journal of the DMA Nonprofit Federation
          by Austin Bliss and Rita Allen
          For charitable organizations, raising funds has become more difficult than ever...

          June 04, 2007
          "Bounce-proof Your E-mail Lists"
          Multichannel Merchant
          In a white paper by Newton, MA-based e-mail marketing firm FreshAddress, the company's CEO, Bill Kaplan, outlines five steps you should take to bounce-proof your e-mail lists...
          May 17, 2007
          "The Pre DM Days New York 07 Show,
          Parts I & II"
          Webmaster Radio
          DMA’s vice president for interactive and emerging media Lou Mastria and DMA Group Show Director Paul McDonough host the Pre DM Days special for the upcoming New York show on June 19th through the 21st. Appearing on the program are FreshAddress President, Austin Bliss, among other leaders in the industry...
          May 14, 2007
          "Three Reasons (of Many) to Attend ACCM"
          Multichannel Merchant
          ...on Tuesday, Austin Bliss, president and founder of FreshAddress, and Craig Ajeska, senior database marketing manager for West Marine, will teach you how to increase your e-mail response by improving your lists...
          April 02, 2007
          "Avoid the Postal Hike Blues"
          Multichannel Merchant
          Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers...

          January 25, 2007
          "Value Of Email Address A Gap In Marketer's Toolkit"
          MediaPost's Email Insider
          by Austin Bliss and Stephanie Miller
          If marketers can't establish clear ROI of our email file, how can we optimize the subscriber experience and obtain necessary resources? A new survey from the Email Experience Council's List Growth & Engagement Roundtable shows that only two out of five marketers know their cost to acquire an email address...

          November 27, 2006
          "Study: E-mail Addresses Need Validation"
          Multichannel Merchant
          The increased use of e-mail communications as a channel serving information as well as for increasing sales means that capturing valid, deliverable e-mail addresses early in the relationship is critical...

          November 02, 2006
          "The Triple Tragedy Of Typos"
          MediaPost's Email Insider
          by Austin Bliss
          In most computer environments, people have become accustomed to technology rushing to their aid. Unfortunately, visitors to your Web site get none of this assistance when typing their email addresses...

          October 18, 2006
          "Protect Your E-mail Housefile Investment With NCOA"
          Target Marketing
          by Austin Bliss
          You may already be familiar with NCOA for your postal addresses, a service that corrects and updates your snail-mail list. What you may not have known is that since 2000, this service also has been available to freshen your e-mail address lists...

          October 12, 2006
          "Snakes In Your Database"
          MediaPost's Email Insider
          by Bill Kaplan
          While the movie "Snakes on a Plane" garnered most of the Internet buzz and fun this past summer, marketers are coming to realize that snakes in your database are no laughing matter either...

          July 31, 2006
          "To Append or Not to Append"
          Multichannel Merchant
          by Natalie Hahn O'Flaherty
          If you've ever considered using e-mail appending to grow your customer list, then you're probably familiar with the horror stories...

          June 06, 2006
          "Three Strategies for E-mail List Hygiene"
          Fundraising Success
          by Natalie Hahn O'Flaherty
          A clean e-mail list is essential for effective e-mail marketing and fundraising campaigns for several reasons...
          April 19, 2006
          "Email Addresses Found for 12 Percent on Snail Mail Lists"
          MarketingVOX
          Email appending services provider FreshAddress says it's possible to find email addresses for 5-12 percent of customer names on various offline mailing lists...
          April 18, 2006
          "Study: E-Mail Addresses Found For One In Eight Postal Addresses"
          Mediapost's Online Media Daily
          by Wendy Davis
          E-mail marketing services company FreshAddress, Inc., based in Newton, Mass., intends to release data today showing that in the last year...

          March 01, 2006
          "Taking the Sting Out of Nondeliverable Email Addresses"
          Outsourcing Journal
          Studies indicate that about one-third of the email addresses to which a company sends marketing communications will bounce back as undeliverable over the course of a year. This is a huge problem for companies trying to stay in touch and increase revenue through email marketing...
          February 06, 2006
          "FreshAddress Adds Opt-In Email Appending"
          Multichannel Merchant
          This FreshAddress service allows end users to send potential subscribers e-mails that contain a "yes, e-mail me" link. If a recipient does not respond as directed, he will not be added to the opt-in subscriber list...
          January 25, 2006
          "Retailers Fail at Email Address Validation"
          Chris Baggott's Email Marketing Best Practices
          by Chris Baggott
          Hats off to the folks at FreshAddress for bringing to light an extremely important study on the costs & issues of bad email addresses...

          January 24, 2006
          "Study: E-Commerce Sites Flunk E-Mail Validation"
          DMNews
          by Kristen Bremner
          E-tailers are slow to discover address entry errors that consumers commonly make when registering at Web sites...

          December 19, 2005
          "Where Do We Draw The Line?"
          Mediapost's Email Insider
          Bill Kaplan, CEO of FreshAddress, weighs in on the topic of unsolicited e-mail communications...
          November 07, 2005
          "Database Hygiene: Clean Is Good"
          MediaPost's Email Insider
          by David Baker
          FreshAddress, Inc. CEO Bill Kaplan shares his thoughts on email appending and email change of address...

          November 01, 2005
          "Big Storms May Pinch DMers, Too"
          DIRECT
          FreshAddress decided to offer free e-mail appending and free change of address services to nonprofits during the (Katrina) emergency...
          June 13, 2005
          "Is Your E-Mail List Clean or Dirty?"
          ClickZ Network
          by Paul Soltoff
          A basic reason your email may be not getting through is your database is dirty. The folks at FreshAddress, an email building and updating firm, shared some case histories illustrating how they've helped turn clients' dirty lists into clean, deliverable ones that produce results...
          February 10, 2005
          "FCC Protects Wireless Users From Spam"
          B2B Magazine
          FreshAddress, an e-mail marketing services provider, on Thursday announced it has already integrated the FCC’s Wireless Domain List into its e-mail address database solutions...
          November 18, 2004
          "FreshAddress Releases Append Rate Data"
          B2B Magazine
          by Kate Maddox
          FreshAddress, an e-mail service provider based in Newton, Mass., released a report that found the average e-mail append match rate was 15.1% for commercial clients, compared with an e-mail append match rate of 10.3% for non-profit organizations....
          October 27, 2004
          "Ideas to Combat E-mail Bounces"
          Target Marketing Tipline
          by Irene Cherkassky
          FreshAddress, Inc. President Austin C. Bliss shares his insights at the Direct Marketing Association Annual Conference...

          April 27, 2004
          "New Web politics: Social networking"
          Philadelphia Inquirer
          by Larry Fish
          Politics and the Internet continue to work out their relationships, and this election year the buzz is about "social networking..."

          February 02, 2004
          "E-mail Database Provides a Fresh Take on Change-of-Address Information"
          Mass High Tech
          by Elizabeth Dinan
          The "a-ha" moment for Austin Bliss (FreshAddress Founder) came in 1998 after he changed jobs and realized the move meant his long-time e-mail address was suddenly useless...
          December 01, 2003
          "Click Here to Send Marketing E-mail"
          ABA Bank Marketing
          COVER STORY:
          by Janet Bigham Bernstel
          FreshAddress, Inc. CEO Bill Kaplan offers extensive tips on how banks can bounceproof their email address lists...

          July 02, 2003
          "Email Marketing Opening New Doors"
          Mediapost's OMMA Magazine
          FreshAddress listed among select email service providers trying to simplify email marketing for businesses...
          April 09, 2003
          "Tips to Bounce-Proof Your E-Mail List"
          The DMA Spotlight
          by Bill Kaplan
          The Direct Marketing Association features whitepaper by Bill Kaplan, CEO of FreshAddress, Inc...

          January 27, 2003
          "Change in E-Mmail Riles Users"
          The Boston Globe
          by Peter J. Howe
          President Austin Bliss interviewed on how FreshAddress.com's free services can help attbi.com users stay connected when forced to change their email addresses...

          May 16, 2002
          "How Useful Are ECOA Services?"
          Opt-in News
          by Clint Symons, Publisher
          Interview with William Kaplan, CEO of FreshAddress, Inc...

          April 18, 2002
          "Company Helps Purge Invalid E-Mail Addresses"
          iMedia Connection
          E-mail change-of-address service (ECOA) can help companies maintain and maximize the value of their e-mail databases...
          March 20, 2002
          The Improper Bostonian
          FreshAddress.com described as "a solution for those who have defunct e-mail addresses."...

          February 19, 2002
          "Melissa Data Teams with ECOA Service"
          DMNews
          by Kristen Bremner
          December 14, 2001
          "Bounces Eat Profits"
          e-commerce guide.com
          by Robyn Greenspan
          FreshAddress provides a business solution designed to eliminate dead e-mail contacts and improve the deliverable rate. ...the process helps to "bounce-proof" your e-mail, resulting in more eyeballs per mailing...
          December 07, 2001
          Seattle Post-Intelligencer
          Dan Richman mentions FreshAddress.com as the email address change resource for the 130,000 Washington AT&T Broadband customers recently cut off by Excite @Home...

          December 03, 2001
          FORTUNE SMALL BUSINESS
          Maggie Overfelt recommends FreshAddress.com as one of "five websites not to miss"...

          November 14, 2001
          AIRS News
          T. J. Ripley writes that FreshAddress.com "is handy for people who change their email addresses frequently or who have several old addresses they wish to consolidate..."

          October 12, 2001
          "How Fresh Are Opt-in Email Lists?"
          Opt-in News
          by Rodney Much

          August 27, 2001
          Mass High Tech
          by Patricia Resende
          Site sources change of e-mail addresses...

          August 20, 2001
          Mass High Tech
          "FreshAddress Inc. of Newton, a change-of-e-mail-address service, has announced the addition of Game Revolution to its roster of FreshAddress Network Members..."

          July 03, 2001
          Realty Times
          FreshAddress.com is selected as site of the day...

          January 22, 2001
          "What's Your FreshAddress?"
          DigitalMASS.com
          FreshAddress.com featured as the DigitalMASS Startup Spotlight...

          January 08, 2001
          ComputerUser.com
          FreshAddress.com selected as Link of the Week. "When people change homes, jobs, schools, ISPs, or email accounts, it can be hard to stay in touch by email. This free email address registry has a feature called the FreshAddress Book that gives members automatic updates of the email addresses of their registered friends and associates..."

          November 12, 2000
          "Service Merges Old, New Addresses"
          The Boston Globe
          "Job-jumpers who leave old e-mail addresses in their wake - and colleagues wondering how to find them - might want to try a new online service, FreshAddress.com, where they can register both their old and new addresses..."

          “Our match rate was great and we got next to no unsubscribes on our initial welcome message – FreshAddress really does deliver deliverables!”

          Mandy Sano,
          Email Marketing Manager,
          Carus Publishing

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