Reverse (Postal) Appending

Create one file* of your entire list of email addresses.

[*Note: Standard contracts include one file in and one file out. Any stitching and/or splitting of files may be subject to a nominal fee. Please direct any questions to your Account Executive or Project Manager.]

Format the list as a tab delimited text file (*.txt) with a header row. Please do not include quotes or other text qualifiers. The following fields are required unless otherwise noted: 

    UNIQUE-ID
    EMAIL ADDRESS 

Please use the following naming convention for your file:

    [FreshAddress job number]_toprocess_[record count].txt 

    Ex: 1010_toprocess_500700.txt


Excluding brand fields or any other extra field necessary to process your job, your input file may contain up to 3 additional fields (which will be returned with your results for no additional fee). Please do not transmit unnecessary fields (ex. SS#, date of birth, etc.), as they may be deleted and not returned with your results. 

FreshAddress will return your results in a tab-delimited text file with the following fields:

UNIQUE-ID
EMAIL
FNAME
MNAME
LNAME
ADD1
ADD2
CITY
STATE
ZIP

If you have any data formatting questions, contact the FreshAddress List Processing Team either via email or at 617.965.4500.  


** Improperly-formatted lists will be charged a Data Formatting Fee and may cause delays in processing.

“FreshAddress truly prides itself on the value of its services and, moreover, its client relationships. Providing constant communication and transparency throughout each project, its staff offers strategic guidance based on your budget to develop a long term strategy. Finally, the revenue performance of the email addresses delivered by FreshAddress is substantially better than that of any other vendor I have worked with in my career. My last email append project paid for itself in 12 days!”

David Hirsch,
Senior Online Marketing Manager,
Hanover Direct

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