Following are some of the ways in which we have been recognized:
October 2009:
FreshAddress Awarded Future Innovators Award by DMA
The Direct Marketing Association (DMA) at its annual conference held in San Diego, CA in October 2009, presented a Future Innovators Award, which recognizes innovative advances being made in the field of marketing to FreshAddress, Inc. for its development of Real-time Email Address Correction Technology (REACT).
FreshAddress, Inc.’s REACT is a “spell-check” system that can correct common typos and inadvertent errors in email addresses. Based on an analysis of over one billion email addresses, the system examines the email domain, recognizes common key stroking errors, missed letters, duplicated letters, etc., and can literally undo a typo. The service can be provided on a batch basis to process a list of email addresses or on a customer website or web-enabled point-of-sale or call center system to correct email address typos in real-time.
“With an error rate ranging from 2% to 20% for email address registrations, the opportunity cost of not correcting these can be millions of dollars for retailers, marketers and non-profits,” stated Austin Bliss, President of FreshAddress.
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