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              Articles

              The articles listed below are authored by the email address experts at FreshAddress.

              See In the News for additional FreshAddress media coverage.


              3/01/08
              "Spring Cleaning: Time to Tend to Your Email Database"
              Journal of the DMA Nonprofit Federation
              by Rita Allen
              Find out if it's time to spring-clean your email your email lists...


              12/01/07
              "It's Not Your Daddy's Nonprofit Anymore"
              Journal of the DMA Nonprofit Federation
              by Bill Kaplan
              Convert offline donors to multi-channel donors through the use of a targeted email program...


              07/01/07
              "Avoid the Postal Hike Blues: Green Your Operations and Avoid the Postal Hike Blues With E-Mail Appending"
              Journal of the DMA Nonprofit Federation
              by Austin Bliss and Rita Allen
              For charitable organizations, raising funds has become more difficult than ever. The solution is to convert your offline donors to multichannel donors, and reach them through e-mail...


              04/02/07
              "Avoid the Postal Hike Blues with E-mail Appending"
              Multichannel Merchant
              by Austin Bliss
              Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers...


              01/25/07
              "Value Of Email Address A Gap In Marketer's Toolkit"
              Email Insider
              by Austin Bliss and Stephanie Miller
              If marketers can't establish clear ROI of our email file, how can we optimize the subscriber experience and obtain necessary resources? A new survey from the Email Experience Council's List Growth & Engagement Roundtable shows that only two out of five marketers know their cost to acquire an email address...

              To receive a special 30% discount off of a copy of the full report (free to eec members), order this report online at www.emailexperience.org and enter discount code RTSC.


              11/02/06
              "The Triple Tragedy Of Typos"
              Email Insider
              by Austin Bliss
              In most computer environments, people have become accustomed to technology rushing to their aid. Unfortunately, visitors to your Web site get none of this assistance when typing their email addresses...


              10/18/06
              "Protect Your E-mail Housefile Investment With NCOA"
              Target Marketing
              by Austin Bliss
              You may already be familiar with NCOA for your postal addresses, a service that corrects and updates your snail-mail list. What you may not have known is that since 2000, this service also has been available to freshen your e-mail address lists...


              10/12/06
              "Snakes In Your Database"
              Email Insider
              by Bill Kaplan
              While the movie "Snakes on a Plane" garnered most of the Internet buzz and fun this past summer, marketers are coming to realize that snakes in your database are no laughing matter either...


              07/31/06
              "To Append or Not to Append"
              Multichannel Merchant
              by Natalie Hahn O'Flaherty
              If you've ever considered using e-mail appending to grow your customer list, then you're probably familiar with the horror stories...


              06/06/06 
              "Three Strategies for E-mail List Hygiene"
              Fundraising Success
              by Natalie Hahn O'Flaherty
              A clean e-mail list is essential for effective e-mail marketing and fundraising campaigns for several reasons....

              “It's easy working with FreshAddress. We were very impressed with their client service and technical expertise.”

              Petra Andrade,
              Senior Strategic Account Manager,
              Envision Group

              More Clients >>

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