Fresh Address

The articles listed below are authored by the email address experts at FreshAddress.

See In the News for additional FreshAddress media coverage.

And don't forget to visit our "FreshPerspectives" Newsletter page to read current and past issues of our monthly newsletter with more content authored by the experts at FreshAddress.

January 3, 2012
"Creating Synergy Between Social Media and Email Marketing"
Chief Marketer
by Eve Bould and Jeremy Laverdiere

The rise in popularity of social media doesn't mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely. Each channel has a valuable role to play. Social is an ideal tool for informal, organic "conversations," lead generation, branding, and content sharing. Email, on the other hand, is well-suited for one-to-one business communications and targeted marketing messaging. Social's value lies in opening the door to new relationships, while email's value lies in nurturing relationships and closing the deal.

March 1, 2011
"Non-Latin Characters Available for Email Marketers"
Email Essentials
by Austin Bliss, President
On April 18, 1775, Paul Revere made his midnight ride to warn of the British invasion forces. But while this date is known in greater Boston as "Patriots Day" and the rest of the country as the date of the Boston Marathon, there is another foreign invasion that may later resonate for email marketers: May 5, 2010.


January 1, 2011
"From Hotmale.com to Honeypots
7 successful strategies to build your opt-in email database"
Target Marketing
by Sandy Pochapin, Marketing Manager
Whether your business is B-to-B, B-to-C or both, building an opt-in email database of your customers and prospects is of paramount importance. In the early days of the Internet, gaining opt-in email addresses was easy -- people were excited to receive email.,,


December 28, 2010
"An up-to-date email list can trump even search engine marketing"
Direct Marketing News
by Bill Kaplan, CEO
What could be better for an online marketer than being able to tell his or her boss that their company's keywords have propelled it to the No. 1 spot on Google?


September 28, 2010
"The List Churn Epidemic: How to Diagnose, Treat and Immunize your Database"
Direct Marketing News E-mail Insider
by Sandy Pochapin, Marketing Manager
"Thirty percent of your house list changes their email addresses annually or becomes inactive." This familiar statistic refers to an infectious disease commonly known as "list churn." Every email database suffers from it...


September 15, 2009
"Building & Updating Your Email Database"
Journal of the DMA NonProfit Federation
by Rita Allen, Manager, Nonprofit Group
If you are responsible for maintaining your well deserved and valued relationships with your donors and advocates, you should step into the waters of building your email files with serious caution. With the available social networking oportunities exploding daily, it's difficult to know how best to develop online relationships with your constituents without alienating them in the process...


June 09, 2009
"How One Mailer Switched to E-Mail and Thrived"
All About ROI
by Jodi Baier, Marketing Manager
Could you survive the switch from direct mail to e-mail? The Museum of Fine Arts, Boston (MFA) (FreshAddress client) did just that — and lived to tell about it at a session during the Annual Conference for Catalog & Multichannel Merchants (ACCM) in New Orleans last month...


May 27, 2009
"Top 10 E-mail Appending Mistakes to Avoid"
e-Centric
by Jodi Baier, Marketing Manager
E-mail appending—where a vendor attempts to match e-mail addresses in its database to postal addresses in a client company’s house file—is a quick and effective way to build an e-mail database. It can be a brilliant marketing tactic or a customer relations debacle. This article is a frank look at ten common mistakes made by marketers trying to grow their lists...


May 19, 2009
"Off the Beaten Path: 5 Uncommon Ways to Build an E-mail List"
Chief Marketer
by Jodi Baier, Marketing Manager
Every day, e-mail marketers are trying valiantly to build their house lists with valid addresses. We solicit Web registrations, fight battles with other departments, and basically do everything we can to build our list. Or do we? ...


February 1, 2009
"Operation Retention: How to Keep Your E-Mail Housefiles Healthy"
TARGET Marketing
by Austin Bliss, President
As a marketer, you work hard every day to grow your email list. Unfortunately, not all the data you gather is sound. And what happens over time? Even healthy lists begin to deteriorate. It’s up to YOU to keep your email housefiles healthy...


October 28, 2008
"The Secret to E-mail Success: No 'Garbage In; Garbage Out'"
DMNews Essential Marketing Guide
by Jodi Baier, Marketing Manager
Jodi contributes insights related to the importance of continuously updating email lists and improving email validation (p.45)...


October 21, 2008
"'Tis the Season for Nonprofits: Prepare Your E-mail Database for Holiday Fundraising"
DMNews
by Rita Allen, Manager Nonprofit Group
Does your nonprofit have low response rates? High bounce rates? Spam complaints? Is your organization at risk of being blacklisted by major ISPs? If you answered “yes” to any of these questions, consider this the season to clean your data...


June 11, 2008
"Real-Time Email Address Validation: Build or Buy?"
CFO.com
by Bill Kaplan, CEO, and Jodi Baier, Marketing Manager
Marketing and IT have spent countless hours on an email campaign and they're ready to let it fly. But are they? What's the surest, most cost-effective way to optimize landing pages with real-time email validation to verify and spell-check email entries? Build or buy?...