FreshAddress - Articles

The articles listed below are authored by the email address experts at FreshAddress.

See In the News for additional FreshAddress media coverage.

June 09, 2009
"How One Mailer Switched to E-Mail and Thrived"
All About ROI
by Jodi Baier, Marketing Manager
Could you survive the switch from direct mail to e-mail? The Museum of Fine Arts, Boston (MFA) (FreshAddress client) did just that — and lived to tell about it at a session during the Annual Conference for Catalog & Multichannel Merchants (ACCM) in New Orleans last month...

May 27, 2009
"Top 10 E-mail Appending Mistakes to Avoid"
e-Centric
by Jodi Baier, Marketing Manager
E-mail appending—where a vendor attempts to match e-mail addresses in its database to postal addresses in a client company’s house file—is a quick and effective way to build an e-mail database. It can be a brilliant marketing tactic or a customer relations debacle. This article is a frank look at ten common mistakes made by marketers trying to grow their lists...

May 19, 2009
"Off the Beaten Path: 5 Uncommon Ways to Build an E-mail List"
Chief Marketer
by Jodi Baier, Marketing Manager
Every day, e-mail marketers are trying valiantly to build their house lists with valid addresses. We solicit Web registrations, fight battles with other departments, and basically do everything we can to build our list. Or do we? ...

February 1, 2009
"Operation Retention: How to Keep Your E-Mail Housefiles Healthy"
TARGET Marketing
by Austin Bliss, President
As a marketer, you work hard every day to grow your email list. Unfortunately, not all the data you gather is sound. And what happens over time? Even healthy lists begin to deteriorate. It’s up to YOU to keep your email housefiles healthy...

October 28, 2008
"The Secret to E-mail Success: No 'Garbage In; Garbage Out'"
DMNews Essential Marketing Guide
by Jodi Baier, Marketing Manager
Jodi contributes insights related to the importance of continuously updating email lists and improving email validation (p.45)...

October 21, 2008
"'Tis the Season for Nonprofits: Prepare Your E-mail Database for Holiday Fundraising"
DMNews
by Rita Allen, Manager Nonprofit Group
Does your nonprofit have low response rates? High bounce rates? Spam complaints? Is your organization at risk of being blacklisted by major ISPs? If you answered “yes” to any of these questions, consider this the season to clean your data...

June 11, 2008
"Real-Time Email Address Validation: Build or Buy?"
CFO.com
by Bill Kaplan, CEO, and Jodi Baier, Marketing Manager
Marketing and IT have spent countless hours on an email campaign and they're ready to let it fly. But are they? What's the surest, most cost-effective way to optimize landing pages with real-time email validation to verify and spell-check email entries? Build or buy?...

3/01/08
"Spring Cleaning: Time to Tend to Your Email Database"
Journal of the DMA Nonprofit Federation
by Rita Allen, Manager Nonprofit Group
Find out if it's time to spring-clean your email your email lists...

12/01/07
"It's Not Your Daddy's Nonprofit Anymore"
Journal of the DMA Nonprofit Federation
by Bill Kaplan, CEO
Convert offline donors to multi-channel donors through the use of a targeted email program...

07/01/07
"Avoid the Postal Hike Blues: Green Your Operations and Avoid the Postal Hike Blues With E-Mail Appending"
Journal of the DMA Nonprofit Federation
by Austin Bliss, President,
and Rita Allen, Manager Nonprofit Group
p5: For charitable organizations, raising funds has become more difficult than ever. The solution is to convert your offline donors to multichannel donors, and reach them through e-mail...

04/02/07
"Avoid the Postal Hike Blues with E-mail Appending"
Multichannel Merchant
by Austin Bliss, President
Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers...

01/25/07
"Value Of Email Address A Gap In Marketer's Toolkit"
Email Insider
by Austin Bliss, President, and Stephanie Miller (Return Path)
If marketers can't establish clear ROI of our email file, how can we optimize the subscriber experience and obtain necessary resources? A new survey from the Email Experience Council's List Growth & Engagement Roundtable shows that only two out of five marketers know their cost to acquire an email address...

To receive a special 30% discount off of a copy of the full report (free to eec members), order this report online at www.emailexperience.org and enter discount code RTSC.

11/02/06
"The Triple Tragedy Of Typos"
Email Insider
by Austin Bliss, President
In most computer environments, people have become accustomed to technology rushing to their aid. Unfortunately, visitors to your Web site get none of this assistance when typing their email addresses...

10/18/06
"Protect Your E-mail Housefile Investment With NCOA"
TARGET Marketing
by Austin Bliss, President
You may already be familiar with NCOA for your postal addresses, a service that corrects and updates your snail-mail list. What you may not have known is that since 2000, this service also has been available to freshen your e-mail address lists...

10/12/06
"Snakes In Your Database"
Email Insider
by Bill Kaplan, CEO
While the movie "Snakes on a Plane" garnered most of the Internet buzz and fun this past summer, marketers are coming to realize that snakes in your database are no laughing matter either...

07/31/06
"To Append or Not to Append"
Multichannel Merchant
by Natalie Hahn O'Flaherty, Marketing Manager
If you've ever considered using e-mail appending to grow your customer list, then you're probably familiar with the horror stories...

06/06/06
"Three Strategies for E-mail List Hygiene"
Fundraising Success
by Natalie Hahn O'Flaherty, Marketing Manager
A clean e-mail list is essential for effective e-mail marketing and fundraising campaigns for several reasons....

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