White Papers
Due to error-ridden databases, privacy concerns, excess spam, and the high turnover of email addresses, many nonprofits are now finding they are losing email addresses faster than they can gain them. Customer retention has reemerged as the key to profits. Here is what you can do to bounce-proof your email lists... (1,000 words)
Once the perfect message has been created, it is just as important to focus on its successful delivery to the intended recipients. Unfortunately, it is likely that your current email address list has a number of significant problems... (1,700 words)