White Papers
With a new year come resolutions and the acknowledgement that we often accumulate more than we need or want. So, you may have intentions to clean out those closets, basements, garage, and file drawers…but how about your email address lists?... (914 words)
For the typical charity, marketing was a relatively easy task back in the day. Nonprofits can no longer restrict marketing efforts to two months per year, nor can they afford sending a constant stream of mail to potential donors. What’s the solution? Convert offline donors to multi-channel donors through the use of a targeted email program... (1,264 words)
Not sure what to look for when evaluating email appending vendors? This document presents some key criteria to consider when selecting a company to handle your customer list. (355 words)