White Papers
A study of the fifty top e-tailers' abilities to catch and correct email registration errors. This is the third in a series of examinations of the email validation practices of leading Internet retailers conducted by FreshAddress. The study found that none of the websites tested successfully blocked greater than 50% of the common, invalid email addresses tested, costing companies millions of dollars annually in lost revenues and wasted marketing dollars. (2,041 words)
Inactive customers might just be the most misunderstood and neglected segment of your customer database. According to email industry experts, 50% or more of a typical B2C (business-to-consumer) file can be inactive. Given the significant cost to acquire these customers and email addresses coupled with the substantial missed revenue opportunities due to inactivity, it is critical for companies to develop appropriate win-back strategies for these valuable lost customers. (579 words)
With so many companies bombarding marketers with opportunities to rent email address lists for lead generation, the temptation to rent is very great. How can one tell the difference between legitimate email list vendors from the not-so-legit? How can one judge the reliability and accuracy of these email lists when there is no opportunity to see them firsthand? This document presents some important points to consider when thinking about renting an email address list. (652 words)