White Papers
For the typical charity, marketing was a relatively easy task back in the day. Nonprofits can no longer restrict marketing efforts to two months per year, nor can they afford sending a constant stream of mail to potential donors. What’s the solution? Convert offline donors to multi-channel donors through the use of a targeted email program... (1,264 words)
Not sure what to look for when evaluating email appending vendors? This document presents some key criteria to consider when selecting a company to handle your customer list. (355 words)
If you want to solve your email deliverability problems, you need to get the "snakes" out of your database and prevent them from coming back in. As any good exterminator or doctor will tell you, An ounce of prevention is worth a pound of cure! If you communicate with prospects and/or customers via email, keeping your email list clean and up-to-date is the only true way to solve deliverability problems. (650 words)