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Description
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Date
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The Expert Is In...
Presenter: Suzanne Shaughnessy, Senior Account Executive, FreshAddress, Inc.
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Many email marketing professionals have specific problems or questions they’d like to solve but no budget or time to travel to a specific seminar or read all of the trade journals that pile up every month. That’s where we come in. At FreshAddress, we don’t call ourselves the Email Address Experts for nothing!
Our May webinar is about you – your concerns and issues. Our in-house email PhD will answer all of your questions about email marketing and straighten out any confusion about issues including:
1. Reconnecting and re-engaging with inactive subscribers
2. How can I have spam traps on my list if it’s completely opt-in?
3. The best data records to append
4. How to know whether to do an Individual Append or a Household Append
5. Why is it important for my vendors to have completed a network vulnerability assessment or a third party audit?
To watch and listen to a recording of the webinar, click here. You will need to have Windows Media Player installed to view. |
5/26/2011 |
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Better Email Quality = Better Acquisition ROI
Presented by Austin Bliss, President & Co-Founder of FreshAddress
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Email address quality is critical to a successful marketing campaign. It affects everything from your sender reputation to the total revenue derived from your lead generation efforts. Join us for this essential session where you'll learn the dangers of poor acquisition techniques, the right questions to ask your web design and IT teams, as well as innovative cost-efficient techniques and technology to improve email acquisition ROI. We’ll also feature examples from SBLI (Savings Bank Life Insurance of Massachusetts) a leader in the life insurance industry. You’ll discover unique insights into their successful email address acquisition strategies.
To watch and listen to a recording of the webinar, click here. You will need to have Windows Media Player installed to view.
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3/24/2011 |
Everything You Always Wanted to Know About Email Appending But Were Afraid to Ask |
Does your current response rate leave you feeling unfulfilled? Are you dissatisfied with the ROI on your postal list? Did you increase your customer base over the holidays but can’t afford another big mailing? Surveys show response rates achieved through email appending can lead to an on-the-job endorphin rush!
Email appending adds guaranteed deliverable email addresses to your customer postal database while helping to build your brand’s online presence and drive more traffic to your website. You will get the answer to every email appending question you ever thought of as well as answers for those questions you’ve never even thought to ask.
Join FreshAddress, the Email Address Experts™, for this complimentary, informative webinar that will discuss what’s involved in performing a successful email append:
• Which files to use
• How to vet your vendor
• Individual versus Household Matching
• Maximizing your results
Whether your target audience is B2B or B2C, this one hour webinar will be time well spent.
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1/27/2011 |
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