--2009--
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Title
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Description
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Date
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“How ASPCA Overcame the
Dog Days of an Inactive/ Bouncing Email List"
Presenters:
Jodi Baier, Marketing Manager, and Debbie Swider,
E-Marketing ManagerASPCA
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ASPCA had a sizeable database
of constituent email addresses,
but a large percentage of those were bouncing. Within 2 years, the organization updated over a quarter of its email address database through an email change of address service. In parallel, ASPCA also filled a significant number of holes in its database through email appending and postal appending services.
Updating bouncing emails or appending information to a database can be a brilliant marketing tactic or a customer relations debacle. This session is a real-life, in-depth look at the promises and potential pitfalls of email change of address and appending services.
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7/14/09 |
“Carving Out a
New Strategy:
How CUTCO Retains
Customers and Builds Lifetime Value Through Appending and ECOA"
Presenters:
Jodi Baier, Marketing
Manager; and Chuck LaBorde
of CUTCO |
CUTCO Cutlery Corporation had approximately 7 million customers but only 200,000 email addresses. In less than 7 years, the company quadrupled its email address database through email appending. In parallel, CUTCO also updated 12-15% of its bouncing email addresses through email change of address technology.
Join us for this informative Webinar and learn:
1. Why you should consider appending and ECOA and how those services work
2. How to select a vendor and what to insist they do
3. How to plan projects, negotiate pricing, and integrate results
4. What key lessons CUTCO Cutlery learned about appending and ECOA
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5/19/09 |
"Operation
Retention:
How to Keep Your Email Housefiles Healthy"
Presenter:
Austin Bliss,
President,
FreshAddress, Inc. |
As a marketer, you work hard
every day to grow your email list. Unfortunately, not all the data you gather is sound. And what happens over time? Even healthy lists begin to deteriorate. It’s up to YOU to keep your email housefiles healthy.
This informative session will help you:
1. Understand the causes and symptoms of an unhealthy list
2. Learn about three effective remedies; see which one may work best for your list
3. Discover preventative measures you can take to keep your list healthy
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2/05/09 |