Real-time Postal Append
You’ve got registration forms on your website and you’re capturing valuable marketing data. Or are you?
Instantly obtain name & postal address for any matched email address or IP address.
Who can benefit from this service?
Any company or organization that collects email addresses on a website.
Benefits to you:
- Build a comprehensive database from the start
- Convert your single-channel customers to valuable multi-channel customers
- Gain the ability to merge the records and transaction histories of your email and postal files
- More effectively target advertising and/or offers to customers and prospects via zip codes
- Reach customers and prospects with items they can touch via mail
What is Real-time Postal Append?
FreshAddress's Real-time Postal Append service can help you instantly obtain full name and postal information (or just zip code) for any matched record. This lookup can be done by email address or the visitor's IP address.
Our Postal Appending technology finds standardized name and postal records for up to 25+% of your email or IP lookups. We offer unparalleled match rates and data accuracy due to our proprietary internal database of over 835MM opted-in records and our exclusive list hygiene processes. All data provided by FreshAddress is 100% opted-in for third party offers.
How does it work?
Setting up FreshAddress Real-time Postal Append on your site is easy. You simply tweak the code on the website page where you collect email address information.
When you utilize the service using email address lookups, here’s how it works:
A customer or prospect types in their email address on the registration page of your website. We first perform 15+ hygiene processes on the submitted email address, removing any problematic emails. Then we match this valid email addresses against our proprietary database and then standardize the resulting name and postal information. The matched name and postal address is returned to your website in milliseconds, and can be either presented to the user for confirmation or used for behind-the-scenes processing.
When you utilize the service using IP address lookups, here’s how it works:
When a customer or prospect visits your website, you capture their incoming IP address and transmit it to FreshAddress servers. We match this IP address against our proprietary database and then standardize the resulting name and postal information. This matched name and postal address is returned to your website in milliseconds, and can be either presented to the user for confirmation or used for behind-the-scenes processing.
It's that easy!