Fresh Address

Real-time
Email Address Correction Technology (REACT)

• Over 1 billion email addresses processed
• Over 9 million domains constantly tracked and updated
• On-The-Fly MX Checking of any domains not already in  our knowledgebase
• More known "squealers and screamers" flagged every day
• Continuously growing number of hygiene corrections for invalid emails

You’ve got registration forms on your website and you’re capturing valuable marketing data. Or are you?

Did you know that up to 20% of email registrations contain syntax, typo, formatting, and other errors? Wouldn’t it be nice to have an automatic “spellcheck” to verify email entries before they make their way into your database? Now you can… Introducing REACT: Real-time Email Address Correction Technology


Who can benefit from this service?

Any company or organization that collects email addresses on a website.

Benefits to you:

• Check and verify email entries
• Build a cleaner database from the start
• Maximize your email deliverability and response rates
• Reduce marketing costs associated with bouncing emails
• Avoid being blacklisted by ISPs

What is Real-time Email Address Correction Technology (REACT)?

FreshAddress’s real-time email address correction technology can help you reduce point-of-registration input errors.

Our email verification service catches and corrects invalid and problematic entries in real-time at the point of registration on your website -- before they even enter your database.

Catches include:

• Typos, syntax, and formatting errors
• Domain errors
• “Dead” domain names
• Known blocked wireless domains (as mandated by new FCC regulations)
• Bogus, prank, or malicious addresses, where possible

It has been proven that our email address correction service out-performs any internal validation being done by even the largest and most sophisticated companies. Why? Because our proprietary knowledgebase contains the most extensive list of problematic email addresses in existence today.

*Read our Email Address Validation Study


How does it work?

Setting up FreshAddress real-time email address correction technology (REACT) on your site is easy. You simply tweak the code on the website page where you collect email addresses.

When you activate real-time email address correction technology, here’s how it works:

1. A customer or prospect types in their email address on the registration page of your website

2. We cross-reference the entered email address with required RFC codes, our internal database of common errors, and our databases of suspect and malicious addresses
-- If the email is good, it is automatically accepted
-- If the email is problematic, an error message appears to the user
-- If there’s a hygiene error (misspelling, syntax problem, formatting error, etc), a suggested correction is presented to the user

It’s that easy!



Other FreshAddress services that may be of interest:

Email Appending
Email Change of Address (ECOA)
Email List Audit Services