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FreshPerspectives Newsletter

Stay informed of industry trends and best practices with FreshAddress's monthly e-newsletter, FreshPerspectives.

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January 2012 Newsletter

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October 2011 Newsletter

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September 2011 Newsletter

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July 2011 Newsletter

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August 2010 Newsletter

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July 2010 Newsletter

Highlights:

• Customer Acquisition vs. Retention - And the Winner Is...
• Partner Insights: Location, Location, Location...Can You Find My Opt-Out Link?
• "Mother May I?" The Secrects of Re-Permissioning

June 2010 Newsletter

Highlights:
      

• CASE STUDY: Cold Calls Not Allowed: SBLI Prepares its Marketing Database for Another Hundred Years
• Partner Insights - What Should You Do if You're Being Blacklisted by Multiple ISPs?
• Re-engaging Your Inactive Customers

April  2010 Newsletter

Highlights:

• CASE STUDY: How Do You Spell "Success?" Successories Spells It  B2B Email Append
  
• Partner Insights - What's the Number One Cause of Email Deliverability Problems?
• Email List Rental: To Do or Not To Do?

Highlights:

• CASE STUDY: ASPCA Sheds Dog-eared Donor Email Addresses with ECOA
  
• What Emailers Could Learn From "Desperate Housewives"
  
• Who's On Your Website?

February 2010 Newsletter

Highlights:

• CASE STUDY: ReliaQuote Insures Against Deliverability Risks
  
• Haiti Disaster Showcases the Humanitarian Power of "New Media"
  
• How to Take the Risk Out of the Game (Part 2)

January 2010 Newsletter

Highlights:

• CASE STUDY: Intermedia Outdoors Reels in 350,000 Subscriber Email Addresses
  
• Before You Send --- REACT!
  
• How to Take the Risk Out of the Game