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          In The News
           
           
          May 01, 2008
          "E-mail Appending Examined"
          Target Marketing
          Dave Fallon, Internet marketing strategist at L-com Connectivity Products, recently partnered with FreshAddress and achieved a 22% lift in response to his company’s e-mail programs. Fallon discusses who should consider e-mail appending, best practices for choosing a provider, and appending etiquette...
          April 27, 2008
          "MIT Takes Harvard to School"
          Boston Globe
          Bill Kaplan, CEO of FreshAddress, leads a seminar at Harvard University designed to get students thinking about taking risks in business and beyond...
          April 24, 2008
          Kaplan, Muse of Film `21,' Uses Blackjack Theory at Work"
          Bloomberg
          Bill Kaplan, CEO of FreshAddress Inc., and a co-founder of the blackjack team upon which the recent movie "21'' was based, talks with Bloomberg's Tom Keene about the film, parallels between his life and the movie, and the application of blackjack game theory in business...
          April 11, 2008
          "Bringing Down the House" with Bill Kaplan
          NECN
          A live interview with Bill Kaplan, FreshAddress CEO and founder / leader of the MIT Blackjack Team that inspired the New York Times best-seller "Bringing Down the House" and the new hit movie, "21"...
          April 06, 2008
          First Monday Briefing: 5 Questions
          ABC News.com
          An interview by Del Jones, USA TODAY, with Bill Kaplan, CEO of FreshAddress...
          April 06, 2008
          First Monday Briefing: 5 Questions
          USA Today
          An interview by Del Jones, USA TODAY, with Bill Kaplan, CEO of FreshAddress...
          April 06, 2008
          "House of Cards"
          Boston Globe
          By Drake Bennett
          An in-depth look at the 2002 nonfiction bestseller Bringing Down the House, the crowd-pleasing, albeit embellished, story of the MIT Blackjack Team co-founded by FreshAddress CEO Bill Kaplan...
          April 02, 2008
          "From MIT Blackjack to E-Mail Databases: We Catch Up with the Other Micky Rosa'
          xconomy
          by Wade Roush
          Judging from his past, Bill Kaplan no doubt thinks FreshAddress has better than house odds of eventually conquering the e-mail attrition problem...
          April 01, 2008
          "Newton Man Provides Inspiration for Kevin Spacey's Character in ‘21’
          The Metrowest Daily News
          by Chrissie Long
          Not too many people know about Bill Kaplan’s (CEO of FreshAddress) card-playing past. He’s kept it a secret from his co-workers, friends and neighbors...
          March 01, 2008
          "Spring Cleaning: Time to Tend to Your Email Database"
          Journal of the DMA Nonprofit Federation
          by Rita Allen, Nonprofit Group Manager at FreshAddress
          December 01, 2007
          "It's Not Your Daddy's Nonprofit Anymore"
          Journal of the DMA Nonprofit Federation
          by Bill Kaplan, CEO of FreshAddress
          November 16, 2007
          "Lazy PR People, or Improper E-mail Appends?"
          Multichannel Merchant
          by Tim Parry
          "E-mail appending is an effective way to get someone's e-mail address, but it must be used responsibly," [Austin] Bliss told me...
          November 01, 2007
          "The New Obstacles to Email Delivery"
          Internet Retailer
          by Don Davis
          Challenges to e-mail delivery now focus on the sender and not the message. Retailers have to adopt new strategies to ensure a sparkling reputation...
          October 24, 2007
          'Best of DMA07"
          Target Marketing
          Target Marketing Group’s “Best of DMA07” coverage includes a podcast featuring Austin Bliss, President of FreshAddress, entitled "E-mail Marketing and Child Protection Laws"...
          October 18, 2007
          "Wall of Questions"
          eec Blog
          Before DMA07, the eec solicited questions from its members and subscribers, promising to recruit email experts to answer those questions. Austin Bliss, President of FreshAddress, is among those experts...
          October 03, 2007
          "Deliverability Wisdom from ClickZ Specifics Conference"
          eec Blog
          Based on what Chad White saw at the ClickZ Specifics: Email Marketing conference, deliverability remains the hot topic. Here is some of the wisdom that he jotted down...
          October 01, 2007
          "Straight-on e-mail"
          Multichannel Merchant
          by Tim Parry
          Some email marketers are going back to boot camp, and relearning the direct marketing basics. FreshAddress President Austin Bliss shares some valuable insights...
          September 17, 2007
          "Why Your E-mails Are Blacklisted"
          Multichannel Merchant
          Why do your e-mails get blacklisted? According to a white paper by Bill Kaplan of e-mail service provider FreshAddress, blacklisting can typically be boiled down to three things: (1) bouncing e-mail addresses, (2) receivers clicking their "This is Spam" button, (3) spam traps triggered by Honeypot e-mail addresses...
          September 06, 2007
          "Email Deliverability - Contributing Factors"
          TheCenter@NCDM
          Austin Bliss comments on interactive marketing and database management strategies. TheCenter@NCDM is a cutting-edge resource for e-marketers and an ideal laboratory for thought leaders to cook up the next great best practice in database marketing. Join in and openly interact with the community through blogs, articles, and InstaPolls...
          September 06, 2007
          "Don’t Lose Customers Before You Get Them: The Power of Email Address Validation"
          TheCenter@NCDM
          Austin Bliss comments on interactive marketing and database management strategies. TheCenter@NCDM is a cutting-edge resource for e-marketers and an ideal laboratory for thought leaders to cook up the next great best practice in database marketing. Join in and openly interact with the community through blogs, articles, and InstaPolls...
          August 14, 2007
          "Bill Kaplan of FreshAddress Discusses Counting Emails (And Counting Cards)"
          Search, Marketing, & Musings: The Rimm-Kaufman Group Blog
          Bill Kaplan of FreshAddress talks about the future of email marketing, ECOA, misplacing $125,000 in cash, and hanging out with Kevin Spacey...
          August 08, 2007
          "West Marine’s Craig Ajeska on E-mail Hygiene"
          Target Marketing
          by Kate DeBevois
          Craig Ajeska, director of database marketing for West Marine, a Watsonville, Calif.-based multichannel marketer of boating supplies and FreshAddress client, shares his insights on e-mail hygiene and accessing the inbox...
          July 01, 2007
          "How Fit Is Your E-mail Program?"
          Target Marketing
          COVER STORY:
          by Hallie Mummert
          The size of your e-mail file is not as important a measure of the health of your program as the engagement level of the file," states Austin Bliss, president of FreshAddress...

          June 21, 2007
          "Best practices get e-mail delivered: DM Days' panel"
          DM News
          by Dianna Dilworth
          A clean list, good content and good sending practices are the way to get into your customers inbox...

          June 21, 2007
          "Live From DMDNY: Be Relevant; Don't Look Spammy, Panelists Say"
          DIRECT
          by Ken Magill
          Sending relevant massages and making sure e-mail messages don't look to an Internet service provider like they're spam are the keys to getting e-mail delivered...

          June 20, 2007
          "DMEF Recognizes Young Talent, Launches Donor Program"
          DIRECT
          by Richard H. Levey
          The Direct Marketing Education Foundation awarded its 'Rising Star' honor...

          June 13, 2007
          "Avoid the Postal Hike Blues: Green Your Operations and Avoid the Postal Hike Blues With E-Mail Appending"
          Journal of the DMA Nonprofit Federation
          by Austin Bliss and Rita Allen
          For charitable organizations, raising funds has become more difficult than ever...

          June 04, 2007
          "Bounce-proof Your E-mail Lists"
          Multichannel Merchant
          In a white paper by Newton, MA-based e-mail marketing firm FreshAddress, the company's CEO, Bill Kaplan, outlines five steps you should take to bounce-proof your e-mail lists...
          May 17, 2007
          "The Pre DM Days New York 07 Show,
          Parts I & II"
          Webmaster Radio
          DMA’s vice president for interactive and emerging media Lou Mastria and DMA Group Show Director Paul McDonough host the Pre DM Days special for the upcoming New York show on June 19th through the 21st. Appearing on the program are FreshAddress President, Austin Bliss, among other leaders in the industry...
          May 14, 2007
          "Three Reasons (of Many) to Attend ACCM"
          Multichannel Merchant
          ...on Tuesday, Austin Bliss, president and founder of FreshAddress, and Craig Ajeska, senior database marketing manager for West Marine, will teach you how to increase your e-mail response by improving your lists...
          April 21, 2007
          "Avoid the Postal Hike Blues"
          Multichannel Merchant
          Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers...

          January 25, 2007
          "Value Of Email Address A Gap In Marketer's Toolkit"
          Email Insider
          by Austin Bliss and Stephanie Miller
          If marketers can't establish clear ROI of our email file, how can we optimize the subscriber experience and obtain necessary resources? A new survey from the Email Experience Council's List Growth & Engagement Roundtable shows that only two out of five marketers know their cost to acquire an email address...

          November 27, 2006
          "Study: E-mail Addresses Need Validation"
          Multichannel Merchant
          The increased use of e-mail communications as a channel serving information as well as for increasing sales means that capturing valid, deliverable e-mail addresses early in the relationship is critical...

          November 02, 2006
          "The Triple Tragedy Of Typos"
          Email Insider
          by Austin Bliss
          In most computer environments, people have become accustomed to technology rushing to their aid. Unfortunately, visitors to your Web site get none of this assistance when typing their email addresses...

          October 18, 2006
          "Protect Your E-mail Housefile Investment With NCOA"
          Target Marketing
          by Austin Bliss
          You may already be familiar with NCOA for your postal addresses, a service that corrects and updates your snail-mail list. What you may not have known is that since 2000, this service also has been available to freshen your e-mail address lists...

          October 12, 2006
          "Snakes In Your Database"
          Email Insider
          by Bill Kaplan
          While the movie "Snakes on a Plane" garnered most of the Internet buzz and fun this past summer, marketers are coming to realize that snakes in your database are no laughing matter either...

          July 31, 2006
          "To Append or Not to Append"
          Multichannel Merchant
          by Natalie Hahn O'Flaherty
          If you've ever considered using e-mail appending to grow your customer list, then you're probably familiar with the horror stories...

          June 06, 2006
          "Three Strategies for E-mail List Hygiene"
          Fundraising Success
          by Natalie Hahn O'Flaherty
          A clean e-mail list is essential for effective e-mail marketing and fundraising campaigns for several reasons...
          April 18, 2006
          "Study: E-Mail Addresses Found For One In Eight Postal Addresses"
          Online Media Daily
          by Wendy Davis
          E-mail marketing services company FreshAddress, Inc., based in Newton, Mass., intends to release data today showing that in the last year...

          January 25, 2006
          "Retailers Fail at Email Address Validation"
          Chris Baggott's Email Marketing Best Practices
          by Chris Baggott
          Hats off to the folks at FreshAddress for bringing to light an extremely important study on the costs & issues of bad email addresses...

          January 24, 2006
          "Study: E-Commerce Sites Flunk E-Mail Validation"
          DM News
          by Kristen Bremner
          E-tailers are slow to discover address entry errors that consumers commonly make when registering at Web sites...

          November 07, 2005
          "Database Hygiene: Clean Is Good"
          Email Insider
          by David Baker
          FreshAddress, Inc. CEO Bill Kaplan shares his thoughts on email appending and email change of address...

          November 01, 2005
          "Big Storms May Pinch DMers, Too"
          DIRECT
          FreshAddress decided to offer free e-mail appending and free change of address services to nonprofits during the (Katrina) emergency...
          October 27, 2004
          "Ideas to Combat E-mail Bounces"
          Target Marketing Tipline
          by Irene Cherkassky
          FreshAddress, Inc. President Austin C. Bliss shares his insights at the Direct Marketing Association Annual Conference...

          April 27, 2004
          "New Web politics: Social networking"
          Philadelphia Inquirer
          by Larry Fish
          Politics and the Internet continue to work out their relationships, and this election year the buzz is about "social networking..."

          December 01, 2003
          "Click Here to Send Marketing E-mail"
          ABA Bank Marketing
          COVER STORY:
          by Janet Bigham Bernstel
          FreshAddress, Inc. CEO Bill Kaplan offers extensive tips on how banks can bounceproof their email address lists...

          April 09, 2003
          "Tips to Bounce-Proof Your E-Mail List"
          The DMA Spotlight
          by Bill Kaplan
          The Direct Marketing Association features whitepaper by Bill Kaplan, CEO of FreshAddress, Inc...

          January 27, 2003
          "Change in e-mail riles users"
          The Boston Globe
          by Peter J. Howe
          President Austin Bliss interviewed on how FreshAddress.com's free services can help attbi.com users stay connected when forced to change their email addresses...

          May 16, 2002
          "How Useful Are ECOA Services?"
          Opt-in News
          by Clint Symons, Publisher
          Interview with William Kaplan, CEO of FreshAddress, Inc...

          March 20, 2002
          The Improper Bostonian
          FreshAddress.com described as "a solution for those who have defunct e-mail addresses."...

          February 19, 2002
          "Melissa Data Teams with ECOA Service"
          DM News
          by Kristen Bremner