It’s Time for Spring...Cleaning:
A Project You Can’t Afford to Skip
by Jeremy Souza, Manager
Email Hygiene Group
Unbelievable as it may seem, especially to those of us in many areas of the United States that have endured a particularly hard winter this year, spring is almost here. And with the advent of spring often comes the custom of doing an extra thorough cleaning job at home.
For most people, “cleaning” involves discarding useless items, organizing your belongings and vacuuming the cobwebs from less traveled areas – projects that aren’t urgent but always feel good to complete. For emarketers, however, cleaning one’s customer database is no longer a “nice to have,” it’s a “must have” if they want to avoid costly blocking and blacklisting issues, improve their deliverability, and substantially grow their revenues.
Preparation is the Key to Success
As with most opportunities for improvement, the key to success lies in the quality of the preparation. No one understands this better than FreshAddress. For years we have worked with our clients to help them identify, purge, and fix troublesome data, enabling them to achieve the highest delivery rates possible to maximize their e-marketing dollars and drive new and repeat business. As a company, we have processed and analyzed over a billion email addresses. If there’s a problematic email address in your file, there’s a high likelihood we’ll be able to catch it. And now, thanks to our fabulous tech team, we’ve taken list cleaning to the next level -- we’ve automated it!
When Can I Have It? Now!
We can now promise you that 24x7x365 you can upload individual email registrations or batch files to our cloud servers and have our service do the rest. FreshAddress’s Real-time Email Address Correction Technology (REACT) or automated batch hygiene technology can return results back to you in milliseconds or minutes, depending on the application chosen and the size of the file.
Of course, you’re probably thinking this new service must be expensive. Not the case. Our multi-million record processing allows us to offer the industry’s most sophisticated technology and knowledgebase for pennies per validation, or even less!
So, whether you are looking to clean up your existing email database OR you want to put a stop to bad data before it enters your database, call me or your FreshAddress account executive. We’re always available to help you solve your e-marketing challenges.
Tools of the Trade
Just as a mop and scrub brush are the tools you use to wash the floors, FreshAddress’s REACT and Automated Hygiene services are the perfect tools to spring clean your email address database! With 95% of deliverability issues resulting from hygiene problems with the underlying list, spring cleaning is one project you really can’t afford to skip.