FreshAddress - Management Team

Management Team

FreshAddress’s senior management team consists of industry experts that have demonstrated their ability to provide exceptional service to a wide spectrum of companies and nonprofit organizations.

Austin Bliss, President and Co-Founder
Bill Kaplan, CEO and Co-Founder
Sandy Pochapin, Marketing Manager
Mark Rafferty, Manager of Account Services
Rita Allen, Manager Nonprofit Group and Sr Account Executive
Elmer Bartek, Strategic Allicance Manager
Austin Jordan, Director of List Processing

Austin Bliss, President and Co-Founder

Austin first conceived of the value of linking old and new email addresses over a decade ago, when he was trying to locate an old friend. He was the driving force behind the original design and development of FreshAddress’s patented Email Change of Address (ECOA) technology. Prior to FreshAddress, Austin also won national recognition for his innovative technical work with the UN and the Carnegie Foundation.

Austin is an active member of the Direct Marketing Association’s Committee for Environmental & Social Responsibility, former Chairperson of the List Growth & Engagement Committee for the Email Experience Council, a frequent content contributor to industry publications, and a highly-regarded presenter at national industry events and conferences.

The Direct Marketing Educational Foundation recently named Austin a “Rising Star,” an award bestowed on four individuals under 40 across the country who have demonstrated strong leadership skills, a track record of outstanding results, and a solid reputation for "giving back" through direct marketing education.

Austin is a graduate of Amherst College.

Bill Kaplan, CEO and Co-Founder

Bill is responsible for guiding the strategic development and growth of FreshAddress, Inc. Prior to FreshAddress, Bill founded Linden Properties, Inc., Recovery Strategies, Inc., and Strategic Investments LP, companies in the real estate, consulting and technology fields.

Linden Properties has acquired and developed over $100 million of commercial real estate for tenants including BankBoston, CVS, Bank of America, Houghton Mifflin, MIT, Partners Health Care, Royal Ahold (Stop & Shop), SuperValu, and Walgreens.

A recognized expert on the subject of email database hygiene and deliverability issues, Bill is a frequent content contributor to numerous publications and a recognized speaker at sponsored industry events.

Bill is also the co-founder of the MIT Blackjack Team, whose exploits gained notoriety in the national bestseller, "Bringing Down the House." The movie version of the book, "21," was released March 28, 2008, starring Kevin Spacey, Kate Bosworth, and Laurence Fishburne.

Bill graduated Magna Cum Laude in Economics from Harvard College where he received the outstanding scholar-athlete award. He also earned his MBA from Harvard Business School. Bill is also a former world-ranked professional squash player.

Sandy Pochapin, Marketing Manager

Sandy has over 20 years of marketing experience with industry leaders including Bose Corporation and Reed Exhibitions where she developed and managed programs for American Express, Toyota, Bass Pro Shops, Crutchfield and many other major retailers.

She brings a strong background in generating leads and building client relations within a variety of business-oriented marketing channels by conceiving and maintaining unique sponsor and affiliate partnerships.

A magna cum laude graduate of Boston University’s College of Communication, Sandy is a former President of both the College’s Alumni Board and the Boston Professional Chapter of Women in Communications, Inc.

Mark Rafferty, Manager of Account Services

Mark has over twenty years of successful client service experience as well as extensive exposure to the email and list rental industry through his past work experience at magazine publishers Conquest Business Media and Quinlan Publishing, and Internet conglomerate Divine, Inc.

As Director of Client Services at Divine, Mark oversaw the operations of a team of project managers, technology consultants, and implementation specialists and directed the implementation and troubleshooting of enterprise software systems for high-profile clients.

Mark earned his BA and MBA from University of Massachusetts-Lowell.

Rita Allen, Manager of Nonprofit Group;
Senior Account Executive

Rita is responsible for managing the Nonprofit Group at FreshAddress, Inc. in addition to servicing Fortune 1000 clients. She is an active member of the DMA Nonprofit Federation (including a seat on the Membership Committee), a contributor to the DMA Nonprofit Federation Journal, author of industry white papers, and a frequent participant at national Nonprofit Technology Network events as well as a participant and speaker at local and DMA Nonprofit Federation conferences.

Rita’s previous experience includes national sales with the Art Institutes and American Showcase as well as corporate marketing and sales with The Chocolate Dipper/Boston. She earned her BS in Art Education from SUNY Buffalo.

Elmer Bartek, Strategic Alliance Manager

Elmer is responsible for developing strategic alliances across all industries as well as managing key partner relationships. He has 25 years of successful enterprise and channel sales experience, having worked for companies including Tealeaf Technologies, Salary.com, Computer Associates, and Harte-Hanks where he built deep relationships with clients including Staples, Travelers insurance, Johnson and Johnson, and Alcoa.

Elmer has a Ph.D. in educational research with a minor in marketing from Boston College and is a former member of the Board of Trustees of Lasell College in Newton, Massachusetts.

Austin Jordan, Director of List Processing

Austin is the technical lead for data transmission and processing. Austin oversees technology development, data transmission, and list processing at FreshAddress. He has been in charge of list processing at FreshAddress for over five years during which time his team has successfully managed over 1,000 projects. Austin is conversant in many programming languages, and has also developed many of the QC systems that are in place at every step of our data processing.

Austin holds a BA in Computer Science from Wheaton College.

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