Useful Industry Links
Email marketers may find the following information and links useful when researching email marketing best practices and understanding industry standards and regulations.
Interactive Email Marketing ROI Calculator
The Direct Marketing Association (DMA)
DMA Council for Responsible E-mail (CRE):
E-Mail Delivery Best Practices for Marketers and List Owners
CAN-SPAM Act of 2003
FCC's CAN-SPAM Rules
Michigan Children's Protection Registry Act
Utah Child Protection Registry
The Direct Marketing Association (DMA)
The leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.
Go to DMA Website
DMA Council for Responsible E-mail (CRE):
E-Mail Delivery Best Practices for Marketers and List Owners
Recommendations developed to promote best practices for marketers and list owners seeking to maximize delivery of communications with their in-house files of customers and prospects that have given their consent/permission to be contacted via email.
View CRE E-Mail Delivery Best Practices Report
CAN-SPAM Act of 2003
The federal Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or the "CAN-SPAM Act of 2003" was signed by President Bush on December 16, 2003 and went into effect on January 1, 2004.
View CAN-SPAM Act of 2003
View the DMA's Visual Summary of the CAN-SPAM Act
View A Compliance Guide for Businesses
FCC's CAN-SPAM Rules
Prohibits sending unwanted commercial email messages to wireless devices, including cell phones and pagers, without prior permission.
View FCC’s CAN-SPAM Rules
Michigan Children's Protection Registry Act
Legislation in the State of Michigan establishing the computer crime of sending certain electronic messages to minors, creating a child protection registry, providing notice of contact points to which a minor has access, among other provisions.
View Michigan Legislation
Utah Child Protection Registry
Legislation in the State of Utah establishing a registry of contact points for minors, prohibiting the sending of certain materials to a registered contact point, among other provisions.
View Utah Legislation