Email List Cleaning & Hygiene
You’ve got a large database of customer email addresses. But many of those emails are duplicates, invalid, dead, or bogus, and your bounce-rate is high…
FreshAddress’s email list hygiene service keeps your email lists up-to-date by identifying and purging bad emails. We can also correct hygiene errors as well as segment your list into a "working" file and an "undeliverable" file.
Who can benefit from this service?
Any company or organization interested in maximizing deliverability and open rates.
Benefits to you:
- Avoid being blacklisted by major ISPs by:
-- Minimizing your bounce rate
-- Decreasing your spam complaint rate
-- Removing possible spamtrap and honeypot addresses
- Maximize your email deliverability and response rates
- Reduce marketing costs associated with bouncing emails
What is Email List Cleaning & Hygiene?
FreshAddress’s proprietary email list cleaning and hygiene technology flags malicious and invalid email addresses for removal and can provide suggested corrections.
We identify and can update typos, formatting problems, dead domains, suspect or prank emails, duplicates, possible spamtrap and honeypot addresses, FCC-mandated wireless blocks, the DMA's "Do Not Email" records, etc., to help minimize support issues and marketing costs, and help keep you off ISP block lists.
FreshAddress offers 3 levels of list cleaning services:
1. Audit:
FreshAddress catches errors and identifies error types
2. Audit + Hygiene:
FreshAddress catches errors, identifies error types, and makes suggested corrections
3. Audit + Segmentation:
FreshAddress catches errors, messages your entire list, re-messages soft bounces, and returns to you a “working” list and a “bad” list
Other FreshAddress services that may be of interest:
Email Appending
Email Change of Address (ECOA)
Email Address Validation