Email Change of Address (ECOA)
You’ve got a large database of customer email addresses. But many of those emails are non-responsive and you’re losing at least 30% of them per year due to normal attrition...
FreshAddress’s patented Email Change of Address (ECOA) technology keeps your email lists up-to-date by identifying bad emails and updating them with good ones.
Who can benefit from this service?
Any company or organization interested in reconnecting with customers and prospects lost to bouncing or inactive email addresses.
Benefits to you:
- Reconnect with lost customers and prospects
- Maximize your email deliverability
- Avoid being blacklisted by major ISPs
- Reduce marketing costs associated with bouncing emails
What is Email Change of Address (ECOA)?
FreshAddress’s patented email change of address (ECOA) technology updates up to 15+% of bouncing email addresses in your file. Then through our automated quarterly processing, you achieve double the results in the first year.
We offer unparalleled match rates and data accuracy due to our proprietary internal database of almost 70MM change pairs (i.e. old:new email addresses), our multi-partner approach to data sourcing, and our exclusive double-scrubbing process. All data provided by FreshAddress is 100% opted-in and permission-messaged.
Best of all, our results are 100% guaranteed deliverable.
How does it work?
When you use FreshAddress’s patented ECOA service, here’s how it works:
- You send your customer email “bounce” file to FreshAddress
- We perform List Cleaning and Hygiene on your list identify and update any typos, formatting problems, dead domains, suspect or prank emails, duplicates, possible spamtrap and honeypot addresses, FCC-mandated wireless blocks, the DMA's "Do Not Email" records, etc.
- We match the remaining file against our proprietary ECOA change-pair database (70+MM) and those of our data partners
- We perform 15+ hygiene processes on the raw matches, removing any problematic emails
- We send out a branded “Welcome Email” to the updated email addresses to ensure deliverability and permission; our "Permission Message" includes our exclusive Email Change of Address link, ensuring the capture of your customers' current preferred email address
- We scrub your data once again
- We return your file to you, with up to 15+% more 100% guaranteed deliverable, double-scrubbed email addresses
It’s that easy!
Other FreshAddress services that may be of interest:
Email Appending
Email List Cleaning & Hygiene
Email Address Validation