Email Change of Address (ECOA)
You’ve got a large database of customer email addresses. But many of those emails are non-responsive and you’re losing at least 30% of them per year due to normal attrition...
FreshAddress’s U.S.-patented Email Change of Address (ECOA) technology updates your email database by identifying invalid emails and updating them with good ones.
FreshAddress Goes Opt-in
In our desire to continue to lead the industry, further improve our offerings, and help redefine best practices, FreshAddress's Email Appending and ECOA services fully transitioned to an opt-in permission message as of January 16, 2012.
What are the benefits of opt-in for FreshAddress clients?
- Deeper insights into your most engaged customers
- Reduced complaint and unsubscribe rates
- Alignment with best practices prescribed by leading ESPs and ISPs
We take pride in leading the industry's evolution toward opt-in messaging as we continue to raise the standards of excellence in email database services.
Who can benefit from ECOA*?
Any company or organization interested in reconnecting with customers lost to bouncing or inactive email addresses.
Benefits to you:
- Reconnect with lost customers by finding their emails
- Maximize your email deliverability
- Reduce marketing costs associated with bouncing emails
- Avoid ISP blacklisting
* Note: minimum project fee is $2,500
What is Email Change of Address (ECOA)?
FreshAddress’s patented ECOA technology finds updates for up to 15+% of the bouncing or inactive email addresses in your file. Then through our automated quarterly processing, you can achieve double the results in the first year.
We offer unparalleled match rates and data accuracy due to our proprietary internal database of over 122MM change pairs (i.e. old:new email addresses), our multi-partner approach to data sourcing, and our exclusive list hygiene and double-scrubbing processes. All data provided by FreshAddress is 100% opted-in and opt-in permission-messaged.
Best of all, our results are 100% guaranteed deliverable. We will credit you for any undeliverable email addresses returned within 10 buiness days of receipt of results.
How does it work?
When you use FreshAddress’s patented ECOA service, here’s how it works:
- You send your customer email bounce/inactive file to FreshAddress
- We run your list through our
SafeToSend™ Deliverability Solution to identify and update any typos,
formatting problems, syntax errors, dead domains, FCC-mandated wireless
blocks, and the DMA's "Do Not Email" records; where possible, we
also flag bogus and malicious emails, as well as some spamtrap and
honeypot addresses
- We match the remaining file
against our proprietary change-pair database (122+MM) and those of our
data partners
- We analyze the raw matches and weed out any
emails that are not SafeToSend™
- We send out a branded opt-in
“Permission Message” to the updated email addresses to request permission
- We perform a second scrub to ensure your file is
SafeToSend™ based on our most current knowledgebase of toxic addresses
- We return your file to you, with up to 15+% more
100% guaranteed deliverable and SafeToSend™ email addresses
It’s that easy!
CASE STUDY:
Woolrich "Hunts" for Lost Customers with
Email Change of Address