Email Database Consulting
Our clients call us when they have email database challenges. They call us when they’re looking for dramatic improvements in their email marketing performance. They look to us for honest, objective, thoughtful, and experienced counsel.
The FreshAddress Email Database Consulting practice (“EDC”) helps companies and nonprofits optimize their email database performance and generate increased revenues and profits.
Led by industry experts Austin Bliss and Bill Kaplan, our strategic consulting services apply to both business-to-consumer and business-to-business marketing.
EDC staff includes experienced email database experts who can advise clients on strategy, service selection, imple-mentation, and measurement.
In addition to providing advice, the EDC can also implement comprehensive database services on your behalf. If appropriate, clients can engage FreshAddress for solutions including ECOA, Email Appending, List Hygiene, and/or Real-Time Email Validation.
The EDC is also able to draw upon the expertise of its reputable partners to provide an entire scope of email services when necessary, and seamlessly integrate all solutions into clients’ business systems, enterprise-wide.
Typical Engagement:
I. Email List Strategy
Objective: Develop a comprehensive strategy that guides all email list operations
-- Analysis of existing marketing database strategy & implementation
-- Identification of key success factors & opportunity areas
II. Email List Growth
Objective: Increase quantity and quality of email addresses of customers and prospects
-- Analysis of existing list growth strategies & practices
-- Identification of list growth success factors & opportunity areas
-- Implementation consulting, if applicable
III. Email List Maintenance
Objective: Implement practices that reduce email list attrition and enhance your sender reputation
-- Analysis of existing list maintenance strategies & practices
-- Analysis of retention and recovery practices
-- Identification of list maintenance success factors & opportunity areas
-- Implementation consulting, if applicable
IV. Email Deliverability
Objective: Ensure successful delivery of email messaging and establish troubleshooting systems
-- Analysis of existing email deliverability strategies, practices, & metrics, including:
-- List Segmentation
-- Creative
-- Activity Reporting/Trending
-- Delivery Technique
-- Implementation consulting, if applicable
If you are looking to maximize the performance and ROI of your most valuable asset, your customer database, call upon the experts at FreshAddress and watch your revenues soar!