FreshAddress - B2C Email Appending

B2C Email Appending

You've built a great database of your customers' and prospects' direct mail information. Now you want to start marketing to them via the Web, but you don't have their email addresses…

FreshAddress’s email appending service adds 100% opted-in email addresses to your existing postal database.

Who can benefit from this service?

Any company or organization with a B2C (business-to-consumer) database containing mainly consumer postal addresses and in need of corresponding email addresses.

Benefits to you:

Convert your single-channel customers to valuable multi-channel customers

Use email to reach your customers cost-effectively on a more regular basis

Dramatically increase your online revenues

Reduce your marketing costs by reaching customers via email rather than via postal mail

What is B2C Email Appending?

FreshAddress’s robust B2C email appending service attaches email addresses to your postal records, enabling you to reach customers and prospects electronically.

Our email appending technology finds deliverable email addresses for up to 25+% of your postal records. Then through our automated quarterly processing, you achieve double the results in the first year.

We offer unparalleled match rates and data accuracy due to our proprietary internal database of over 385MM opted-in records, our multi-partner approach to data sourcing, and our exclusive hygiene and double-scrubbing processes. All data provided by FreshAddress is 100% opted-in and permission-messaged.

Best of all, our results are 100% guaranteed deliverable.

How does it work?

When you use FreshAddress’s B2C Email Appending service, here’s how it works:

You send your customer postal file to FreshAddress
We match your file against our proprietary database (385+MM opted-in emails) and those of our data partners
We perform 15+ hygiene processes on the raw matches, removing any problematic emails
We send out a branded “Permission Message” to your customers to ensure deliverability and permission; our "Permission Message" includes our excusive Email Change of Address link, ensuring the capture of your customers' current preferred email address
We scrub your data once again
We return your file to you, with up to 25+% more 100% guaranteed deliverable, double-scrubbed email addresses

It’s that easy!

Other FreshAddress services that may be of interest:

Email Change of Address (ECOA)
Email List Cleaning & Hygiene
Email Address Validation

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